Energy loyalty scheme offers rewards to use less
Citizens Utility Board (CUB), an Illinois, US energy company is to expand a pilot program that rewards users for documented reductions in their energy usage.
The pilot showed that users saved an average of $200 annually on utility bills, which CUB believes is sufficiently notable to be a winner as a loyalty programme.
Customers in Edison, Illinois are offered the opportunity at visit www.CUBEnergySaver.com, to obtain recommendations for curbing energy consumption that are tailored to each household, and earn points that are redeemable with hundreds of local and national businesses. The first 10,000 ComEd customers who join CUB Energy Saver will be eligible for the rewards program.
CUB Energy Saver users who connect with their ComEd account will receive monthly e-mails updating them on how their actions are directly impacting their power bills, along with suggestions on how to improve. Non-ComEd customers can also use the service to build a money-saving plan for their homes, but at this time, they do not have access to the rewards program. CUB hopes to work with other Illinois utilities to enhance the service.
The first 10,000 households to link their CUB Energy Saver account to their ComEd and RecycleBank accounts will earn 100 RecycleBank Points just for joining the program and are eligible to earn more points for ongoing energy reductions.
Points can be redeemed for rewards from major retailers and brands such as Nature Made, Coca-Cola, CVS/pharmacy, Huggies, Purex, Natural Elements, McDonald’s, Bed Bath & Beyond, and Dick’s Sporting Goods.
There are also a number of local reward partners including museums.
CUB Energy Saver also sports Facebook-style features that enable users to create their own blog and form groups.
They can also view a colorful map allowing them to see how their energy savings compares to others in the neighborhood. This “greening up with the Joneses” approach is designed to build community involvement to increase energy savings.