Event aims to demonstrate value of loyalty investment
With company expenditure Increasingly being squeezed, the pressure is on to internally demonstrate the value of investing in loyalty generation and insights.
This years Loyalty World industry event in London ( 23-26 September) aims to quantify what has often been intangible as a key to getting internal stakeholders to recognise the value in investing in customer loyalty. Atendees will be able to get ideas from others who have over come the same issues. Across all sectors the goal remains the same, keeping customers.
Issues being tackled during sessions incude: - As consumers cut back on spending how do you ensure loyalty is not lost? - Is your loyalty program positioned to deal with the road ahead? - Does your loyalty program really provide enough perceived value to retain your customers when times are tough? - Most importantly can you afford not to hold onto your customer in the current economic environment?
From the massive multi-million member programmes to those just starting out with new and innovative ideas. The case studies at Loyalty World cover a wide range of sectors and aim to offer new ideas and perspectives to help boost the bottom line of a business.
Loyalty Magazine editor Annich McIntosh will be chairing the first day of the conference as usual, so why not come along and join the discussion. For more information, visit www.terrapinn.com/2008/lw08/