Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a shopping feature for businesses of all sizes to set up a free online store on Facebook and Instagram, there is . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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