Latest loyalty news from McDonalds, BurgerKing - and FatBurgers (yes really)
Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the digital experience for customers.
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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