Fast food programme moves to mobile
Fast food franchise Qdoba is making its loyalty programme available via mobile phones.
The retailer, which sells Mexican food in the US, will use Tetherball a provider of mobile loyalty and rewards solutions, to expand on its existing loyalty scheme.
“We already offer a standard loyalty card program in our stores and see customers picking up the membership cards, but only about one in four activate the cards to join,” commented Brent Higgins, director of marketing for Aztec Partners LLC, franchisee of 26 Qdoba locations. “With our new mobile loyalty program, activation is easier than ever; customers just text on their mobile phones and can then start immediately enjoying great offers from Qdoba.
The retailer says no downloading of special software or an expensive mobile data plan is necessary to join the mobile scheme, which started at one of its stores in Indianapolis. Tetherball says its clients’ mobile loyalty programmes have seen up to 24% redemption rates on initial opt-in offers, followed by 10 percent redemption rates on proceeding offers.
“Brands are beginning to recognize how powerful out-of-home marketing can be,” says Jay Highley, president and COO of Tetherball. “With mobile, brands can intimately communicate and deliver value to their customers when they are on the go. We create mobile loyalty programs that help build our clients’ brands and enhance their customers’ experience.”