First DIY retailer joins Nectar??
Homebase has become the first DIY retailer to join the UK’s Nectar multi-partner loyalty programme.
Struggling Homebase, which is owned by Home Retail Group, will replace its existing Spend & Save scheme with cards from the multi-partner scheme which is owned by international loyalty management firm Groupe Aeroplan.
Nectar will launch in Homebase stores in the summer, and customers will be able to earn and redeem Spend & Save points in the interim.
“Nectar is the biggest loyalty programme in the UK and we believe that it has enormous potential for us to provide better service and value to drive even more loyalty to the Homebase brand,” said Homebase MD Paul Loft. The retailer said its research had shown that customers valued Nectar points more than those of its existing scheme. It added that access to Nectar account holders would improve its direct marketing efforts. More than 50% of UK households collect Nectar points when shopping for groceries, booking a holiday, paying household bills, buying fuel and eating out. Collectors also earn Nectar points every time they shop online via Nectar e-stores at over 220 online retailers. Jan-Pieter Lips, the newly-appointed MD of Nectar, said: “We are delighted that Homebase will be joining the Nectar programme as our exclusive partner in DIY retailing. ”We regularly speak with our collectors and DIY is the most requested sector to add to Nectar.”
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