First hotel partner for JetBlue programme
US budget airline JetBlue Airways has announced the first hotel partner for its TrueBlue loyalty scheme.
Members of Hilton HHonors and JetBlue’s TrueBlue programme can now earn TrueBlue points towards JetBlue Award flights for stays at over 3,500 hotels across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton and Hilton Grand Vacations.
“JetBlue is an innovator in the airline industry and a great partner for Hilton HHonors,” said Jeff Diskin, senior VP, global customer marketing, Hilton Worldwide. “Both HHonors and JetBlue share a common vision for customer service with our commitment to no blackout dates or capacity controls, and we look forward to delivering even greater rewards to travelers.”
Hilton HHonors and TrueBlue members can now earn HHonors points as well as one TrueBlue point for every two U.S. dollars spent at any hotel in the Hilton Worldwide portfolio. HHonors members also have the opportunity to convert their HHonors points into TrueBlue points. For a limited time through July 15, 2010, HHonors members will also be able to convert points at a special lower threshold of 5,000 HHonors points for 500 TrueBlue points.
The TrueBlue programme was relaunched at the end of last year with a revised offering containing no blackout dates and the opportunity to redeem any available seat on any flight.
TrueBlue points do not expire as long as a member travels on at least one paid JetBlue flight or makes a qualifying purchase with a JetBlue Card from American Express within 12 months of their last TrueBlue transaction (either a qualifying flight or JetBlue Card transaction).
Dave Canty, JetBlue’s director of loyalty marketing, said the airline would be announcing several new partners in the near future.
Hilton HHonors operates through 3,500 hotels worldwide in more than 81 countries.