The unusual journey of infrequent purchase to belonging
There was a time when fashion brands ignored customer loyalty programs, believing that the concept was not suitable for infrequent purchases.
Not any more. Most international brands from Dior through to Levi and even to TK Maxx now . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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