Free Lucozade for texters?
Lucozade Energy and digital voucher company i-movo have partnered with PayPoint, a UK retail bill payment network, to offer customers a free bottle of Lucozade when they text in to a special mobile number. Customers who dial the number will get an eight digit code (mobile voucher) that they can use at selected retailers including participating PayPoint outlets across the UK over seven weeks until 21st May 2008. The scheme is being located as closely to PayPoint outlets as possible in order to drive in-store traffic.
Vouchers are distributed mainly by text message to mobile phones, with no paper coupons to collect. PayPoint retailers are automatically reimbursed for the price of the product within six working days.
PayPoint says the voucher redemption process should take no longer than 20 seconds ensuring queues don’t build up in-store.
Mukesh Mistry owner of Whitehall Convenience Store in Leeds, commented : “Paperless coupon systems are a big step forward for convenience retailers – I used to spend hours sorting and sending back the paper ones. With the i-movo digital voucher scheme, not only do I save all this time and ensure the voucher is valid, I also know I’ll be paid back promptly. As the industry changes, coupons via mobile phones can only be a good thing in my opinion.”