Garage chain joins Payback
News signing for German coalition scheme
Garage workshop chain Pit-Stop has become a member of Germany’s Payback coalition loyalty programme.
Payback customers can now collect 1 point for each Euro 1 spent at the over 400 branches of Pit-Stop throughout Germany.
Payback says special promotions for services such as servicing and tyre changes are also planned for the autumn months.
The scheme sends out 85 million direct mailings and 272 million e-mail newsletters a year. It has around 24.6 million active cardholders in Germany and Poland.
Payback is the largest communications platform in Germany. The project with Pit-Stop means that Payback will have some 9,000 partner outlets. Each year in Germany and Poland, Payback cards are used for sales amounting to around Eur19bn.