German Payback gains major hotel partner
The world’s largest hotel chain is joining German coalition loyalty scheme Payback from mid-July.
Payback cardholders will receive 250 points every time they stay at one of the more than 4,000 Best Western hotels worldwide. The points collected can be redeemed for rewards and vouchers.
“As Germany’s number one loyalty programme, Payback is the ideal partner for Best Western. Whether they are travelling for business or pleasure, our guests now have even more incentive to choose a Best Western hotel. This partnership will also bring us guests from new target groups,” says a confident Marcus Smola, CEO of Best Western Hotels Deutschland. Payback, too, is delighted with its new tourist industry partner.
The well-known hotel brand will enable it to further expand its travel, leisure and tourism portfolio.
“This cooperation with Best Western makes our programme even more attractive. It is with great pride that we welcome the world’s largest hotel chain. The fact that another company from the travel and tourism industry is joining Payback demonstrates that the programme also works extremely well in this sector,” stresses Bernhard Brugger, managing director of Payback.
“We are delighted to be part of such an attractive loyalty programme that extends the length and breadth of Germany. Our hotels are also located all over the country, and now that we have joined Payback, card holders will find themselves racking up points overnight, as it were,” says Beatrice Bachelin, director of loyalty marketing at Best Western.
“Given the remarkably high overlap between Best Western guests and Payback customers, we are confident of boosting customer loyalty by offering the perfect range of services – in particular in the leisure and holiday segment. We therefore expect this partnership to be a long-lasting success story,” she adds.