Global frequent guest scheme for independent hotels?
A new international frequent guest programme has launched specifically for independent hotel companies.
The South California-based Voila Hotel Rewards programme has linked a worldwide network of independent four and five-star hotels of different brands and independent properties under one brand.
Members earn points for eligible spend and to redeem for complimentary night stays and room upgrades at participating hotels. The scheme also provides benefits such as member-only room rates, special welcome amenities, instant recognition, pre-arrival room preparation based on hotel preferences, and airline mile exchange opportunities.
Mokhtar Ramadan, CEO of Voila Hotel Rewards, commented: “This is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch the programme at hundreds of properties and more hotel groups are turning their attention to us with interest. I’m sure VOILÀ and its clients will benefit from Gabi’s insights and leadership.”
The company has appointed Gabi Kool as senior VP and managing director. He will be based in London, England.
Volia is operated by Hospitality Marketing Concepts (HMC). It has a launch portfolio of over 400 hotels, including Husa Hotels, Diagonal Hotels and Coral Hotels & Resorts.
More info: www.vhr.com