Google tries out credit card comparison service
Google is currently testing a credit card comparison service for US customers.
The service lets customers compare credit card offers by categories including APR, rewards, brands and type.
The service comes up when people search for “credit cards” on Google. A small comparison advert appears at the top of the results page linking to a comparison page at http://www.google.com/comparisonads/uscredit
The page has over 100 credit card offers that can be searched on card attributes such as “no annual fee” and/or by the user’s self-evaluation of their credit quality.
Google has previously carried out similar tests in the UK for credit card and mortgage comparisons.
If the comparison system is fully roiled out, payment card issuers may need to adjust their Google search buy and work out how to get better visibility on the comparison results page. Currently, APR (interest rate) is the default mechanism for sorting Google credit card searches.