Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic
More than four in five marketers (82.8%) reporting that at least 20% of their marketing database is out of date, according to research conducted by end-to-end prospecting platform . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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