Groupon starts deal search service
Local hub offering for UK customers
Groupon UK has launched an online search tool that enables customers to search for offers in their local area via an online map or by type of deal.
The Local Hub offering is on the ‘All Deals’ tab of Groupon’s website, and displays the deals on a map interface as well as listing those local to the user beneath.
“Local Hub is a significant step towards our ‘pull’ strategy,” said Roy Blanga, MD of Groupon UK, Ireland and Denmark. “It enables customers to search for Groupon deals by type, location or merchant.”
Groupon says the service will give its merchants maximum visibility for their deals by increasing their exposure to a greater number of customers who will be proactively searching the site for deals.
The company says the new service has been introduced in response to customer feedback.
