Hertz rolls out rewards scheme in five European countries
Points can be redeemed in seven countries including US and Canada
Hertz has rolled out its rewards scheme for car rentals to the UK, France, Germany, Italy, and Spain.
Members in these countries can now earn and redeem points for rentals in 5 European markets plus the United States and Canada.
The programme is an expansion of the #1 Awards scheme already being operated in the US and Canada.
Hertz, which claims to be the world’s largest general use car rental brand, says #1 Awards Points will accumulate at a rate of one point for the local currency equivalent of each qualifying US dollar spent on their Hertz rentals.
Points can then be redeemed for free rental days starting from 600 points for rentals in the US and 900 points for rentals in the United Kingdom, France, Germany, Spain and Italy.
Members can earn points on all their qualifying rentals by updating their #1 Club or Gold profile at www.hertz.co.uk or earn on each rental by requesting or selecting to earn #1 Awards Points when they make their Hertz reservations. Points accumulate in the member’s account online and can be redeemed with a phone call to Hertz reservations.
Michel Taride, president of Hertz International, commented: “#1 Awards has been a terrific program deployed in the US for many years that has enabled us to grow revenue, build loyalty, and support the iconic Hertz brand. The introduction of #1 Awards into Europe is a natural and strategic extension of one of our important marketing assets.”