Historic private members club enlists CRM specialist
Move to enhance customer experience
Customer loyalty and CRM consultancy uber has been commissioned to implement a CRM strategy to enhance the customer experience of the exclusive UK private members club Home House.
Commissioned as a “Palace of Entertainment” by the Countess of Home in 1774 and established as a private members club in 1999, Home House is arranged over three Grade I Georgian listed buildings in the centre of London. The club has a restaurant, garden, 20 bedrooms, two contrasting bars, gym and spa.
uber MD, Sarah Cross commented: “Home House offers the perfect place to relax, work or stay and we will be working closely with the team to enhance the exceptional level of service that they already provide, by designing a loyalty programme and complementary CRM strategy.”
The Georgian building where Home House is based was commissioned by the Jamaican-born Countess of Home, also known as the ‘Queen of Hell’. She was the daughter of a wealthy West Indies merchant and married James Lawes, son of the island’s governor. She inherited a fortune on his death in 1734 and moved to England, where she married to the Earl of Home in 1742, though soon after the marriage he left her.