HMV launches Christmas campaign
Initiative targets 1.4 million loyalty scheme members
Christmas is still over a month away but UK High Street and online retailer HMV has launched its ‘Get Merry’ Christmas marketing campaign.
The campaign will target HMV’s 1.4 million loyalty scheme members with the messaging: “Reward Someone You Love This Christmas.”
It uses imagery from a number of iconic characters from games, music and films in the form of 3D-style Christmas baubles. These include Sonic the Hedgehog, Mario, Lady Gaga, Shrek, Take That and Mickey Mouse.
HMV will be running key promotions such as two DVDs for £10, and a family comedy DVD guide titled Laugh will appear in-store later this month, while a technology guide will be mailed to house owners in key areas of the UK.
HMV’s head of brand creative Mark Robertson commented: “Our aim has been to bring together a number of key elements that will help to create a truly engaging campaign that has a big impact.
“Fortunately, we have a brand that can achieve all this, enabling our customers not only to get even closer to the music, films and games they love, but to get merry with HMV this Christmas.”