Home furnishings partner extends Payback deal
Further three years added to partnership
Dänisches Bettenlager has extended its partnership with German multi-partner loyalty scheme Payback by a further three years.
The German bed and home furnishings store has already been a partner of the programme for the past six years, giving its customers Payback points for their purchases.
Dänisches Bettenlager has 750 stores in Germany with another 200 planned.
Payback MD Bernhard Brugger said: “Dänisches Bettenlager is very important for our customers as its broad range of products meets their needs, making it particularly relevant on a day-to-day basis.
“We are confident that the partnership will continue to bring benefits to both parties, since Dänisches Bettenlager makes full use of Payback as a marketing platform and as an efficient instrument for addressing customers. It can therefore reward its loyal customers with a whole range of benefits in the form of points and coupons tailored to specific goals.”
Dänisches Bettenlager has followed real, WestLB, Apollo Optik and Depot in being the latest partner to sign a long-term extension with Payback in recent months. P
The scheme has also signed a number of new partners including Runners Point, Steigenberger Hotels, Intercity, Best Western Hotels, Signal Iduna, Ford and the rtk group of travel agencies.