Horse racing fans to get rewards
Scheme backed by 250 retailers
A new scheme called ‘Rewards4Racing’ has been launched to reward frequent racegoers at UK courses.
The loyalty scheme, started by Jockey Club Racecourses, is backed by more than 250 retailers including Marks & Spencer, Tesco, Sainsburys and Boots.
Points earned can be traded for a range of rewards – including free tickets, food and beverages, ticket upgrades and free racecards – at all 14 of the Jockey Club’s racecourses, including Cheltenham, Aintree, Newmarket and Epsom.
Rewards4Racing is free to join for all Jockey Club Racecourses customers. Anyone who buys an advance ticket online for any of the Jockey Club’s tracks will be enrolled in the programme and given membership details.
Each of the group’s 2011 annual members will be invited to join the programme, along with its corporate and non-raceday customers.
Paul Fisher, chief operating officer of Jockey Club Racecourses, commented: “The Jockey Club’s Rewards4Racing loyalty programme is all about giving something extra back to racing fans for their support.
“Our research shows most people who come racing absolutely love it, but we need to give them more reasons to be loyal, so a once-a-year visit turns into enjoying our sport more regularly. We believe British racing’s first rewards programme is one major way to do that.”
The Racing4Rewards website (www.Rewards4Racing.com) went live on January 28.