HP launches partner loyalty in India
Laserjet printer company HP India has launched a loyalty program called “Pay Back Yatra” to educate and engage with their tier three channel partners on HP’s latest printer technology innovations.
The goal of the programme is both to help channel partners understand HP’s value propositions but also aid them serve their customers queries better by giving them in-depth understanding of a HP’s latest LaserJet printers range.
The “Pay Back Yatra” aims to educate channel partners through one-on-one focused demonstration session about HP’s new LaserJet multifunction printers. To engage with its channel partners, HP has initiated the Spin-O-Wheel contest which gives each partner an assured chance of winning a gift. Prizes range from HP’s latest LaserJet Pro 1136 MFP to Nokia phones and Reebok sunglasses.
Through this programme, the channel partners will also gain expertise on new HP technologies such as Auto-On/Auto-Off technology that uses up to three times less energy than a device’s normal sleep mode.