Hyatt mobile campaign to drive reward scheme membership
Hotel chain Global Hyatt has launched a mobile phone-based advertising campaign.
The campaign is aimed at driving registrations to its Gold Passport frequent guest reward programme, in addition to attracting traffic to its new mobile users site.
The company has has partnered with Microsoft and Verizon to launch the campaign. Search and display ads will point users to Hyatt’s mobile destination, which now allows users to find and book hotel rooms, check-in and -out remotely, and receive tailored promotions on their handset.
Microsoft agreed a deal with Verizon in January through which it now sells display and search inventory across all of the carrier’s mobile properties. The software company says mobile is now a critical component in its advertising offerings, and that it has made significant investments in the area.
“Microsoft Mobile Advertising provides us with a compelling and scalable solution that can drive awareness, and encourages people to interact with our mobile Web site as another channel to register for our rewards programme and reserve a room,” said Amy Curtis-McIntyre, senior VP of brand communications for Global Hyatt.
“The powerful combination of Microsoft’s popular destination sites like MSN and Verizon Wireless’ Mobile Web service not only offers exceptional reach to our target audience, but provides us with an efficient solution to work with both a large publisher and service provider through one simple platform.”