IGO-POINTS launches ‘long term’ rewards programme
Corporate scheme aims to drive lasting loyalty
IGO-POST, which produces and supplies promotional products to corporate clients, is launching IGO-POINTS, a long-term loyalty programme.
The UK company says the programme is a departure from the traditional short-term incentives used more widely in the promotional products industry. It is designed to ensure that long-term customer loyalty is rewarded at all levels, from large corporate clients to smaller customers with a lower average spend.
IGO-POINTS enables customers to earn points for every order made, which can then be redeemed against a range of gifts including major brand electronics, branded luggage, perfumes, domestic appliances, toys, games consoles, food and beverages. Customers will be able to earn points for orders with or without print, placed both on and offline.
The programme is being rolled out across 12 countries from this month, in partnership with Sparco International, an loyalty programme specialist and commercial distributor of A-brands, consumer electronics and luxury goods.
UK customers will be able to log-in, monitor points, build wish lists and select gifts via a dedicated online portal. Customers will also be able to link to the portal via their existing online account.
With the organisation having been founded in December 1945, the new loyalty scheme is launched as part of its 65th anniversary celebrations.
IGO-POST says that customers not wishing to opt-in to the loyalty programme will still be able to take advantage of the company’s existing discount scheme, which provides scaled discounts based on the value of each order placed.
From September, the IGO-POINTS programme will be publicised online via the company’s promotional products website and through their 74th major catalogue release, the IGO-POST Collection 2010/2011. The 343 page catalogue will launch the new loyalty programme, and will also see the introduction of more than 100 new promotional products to the market, including international Christmas hampers and a range of branded Jamie Oliver products.