Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.
From early next year, IHG Rewards Club members will be able to earn and redeem points at over 500 handpicked Mr & Mrs Smith hotels in new locations, when booking through IHG’s direct channels, more than doubling the number of boutique hotels available to them.
IHG Rewards Club now totals more than 100 million enrolled members so this is a major deal for the boutique hotelier.
Tamara Lohan MBE, COO & co-founder, Mr & Mrs Smith, commented: “We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love. We are hugely excited about the opportunity to bring our growing collection of carefully curated boutique and luxury hotels to millions of IHG Rewards Club loyalty members, so they may join our members in experiencing some of the world’s most seductive hotels.”
Claire Bennett, chief marketing officer, IHG, commented: “IHG’s exclusive partnership with Mr & Mrs Smith illustrates the truly transformative travel we bring to our IHG Rewards Club members. This loyalty partnership will allow our most loyal guests to discover even more of the world with the most incredible and inspiring luxury rewards.”
Founded in 2003, Mr & Mrs Smith is a ‘travel club for hotel lovers’ offering a curated collection of over 1,200 boutique and luxury properties in over 80 countries.