IKEA rolls out self-service for customer programme
Home furnishings giant IKEA has implemented a suite of self service kiosks to improve customer in-store experience.
Customers at its Belgian stores can now use the kiosks as a quick way of signing up to join the IKEA Family loyalty scheme.
In addition to signing up in-store, the Xen X5 kiosks from hardware company Protouch let loyalty scheme customers know of upcoming promotions, sales and events via on screen information targeted solely at them.
Tim Schroons of IKEA Belgium said: “We are very happy with the IKEA Family registration kiosks that are installed in all Belgian IKEA stores. They allow us to have a much more efficient way of recruiting new IKEA Family members without the presence of a co-worker being required. This versatile solution allows us to recruit new members and have existing members print out a temporary card or update their customer profile in a user friendly way”.
Quant Marketing created the concept for the kiosk solution during its marketing-led IT projects in 2008 and selected Protouch as its hardware partner.
They are made from the Xen X5 kiosk with 19” touch screens, 80mm receipt printers and keyboards. 18 kiosks are currently in use across 6 Belgian stores with a potential rollout to further IKEA stores in Europe.