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20 FEBRUARY 2019

 

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article thumbnail Wednesday, 20 February 2019

Payment brands rush to be heard
Mastercard goes sonic
Anna miaows

If you are one of those who feel it is a massive intrusion into your personal privacy and space when someone’s mobile phone makes a noise, then you may have to rethink your shopping plans.

A number of payments companies have been responding to the rise in popularity of voice to come up with sounds as part of their brand image and the biggest of these is Mastercard.

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Latest feature
     
 
GDPR and Loyalty - a marriage made in heaven?

Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity


Since the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories of breaches and data hacks which the ICO (Information Commissionaires Office) has attempted to tackle  with threats and warnings, and latterly, by imposing financial penalties. Yet there is no abatement in the amount of data being missused, lost or hacked.

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article thumbnail News - Company newsWednesday, 20 February 2019

Closed loop multi-currency giftcard on a blockchain
Solving the issue of multi-currencies for loyalty and gift cards

Tranxactor, working with technology company Kornchain, have released a ground-breaking multicurrency closed-loop gift card product which will use blockchain to create efficiencies, speed of transaction and cross-border usability. Read more ...

article thumbnail News - Reward SchemesMonday, 18 February 2019

Avios partners to bring points to banking app
More transparency for points balanceThis is the first of what Loyalty Magazine understands will be a growing list of current accounts linked with Avios. Read more ...

article thumbnail News - Customer InsightThursday, 14 February 2019

Customers expecting more than they are receiving
Why can't companies be more Google?

Customer service expectations are being raised with the development of artificial intelligence applications. So much so that companies are being pressed to provide ‘SuperService” according to a new report.
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 13 February 2019

How about this for a piece of reverse engineering loyalty?
Those who remember (with fondness) spending hours on the floor constructing models using plastic bricks will be excited that Lego is launching a limited edition range of clothes for adults. The difficult part (and there is always a difficult part with Lego) is that the clothes are only available to buy from inside an empty physical shop using the Snapchat app. Read more ...

article thumbnail News - Customer InsightTuesday, 12 February 2019

What brands do students admire most?
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, innovation, inspring content, environmental footprint and impact on society are …… Read more ...

article thumbnail News - Retail LoyaltyFriday, 08 February 2019

Target expanding loyalty to fill credit card gap
Programme to provide analytics on non-Redcard customers
Mobile acceptance coming soon
Read more ...

article thumbnail News - Company newsThursday, 07 February 2019

Barclays leads £10m funding round for Bink
*Proposition to provide a marketplace for loyalty programmes back on the agenda
*Lee Clarke and Greg Gormley no longer part of the management team
*Interview with Mike Jordan, CEO here on Monday

Barclays has become a minority stakeholder in Bink, having taken part in its recent oversubscribed £10m funding round. A statement said “Barclays and Bink will work in collaboration to deliver a ground-breaking experience for Barclays customers”. Read more ...

article thumbnail News - Loyalty Magazine AwardsWednesday, 06 February 2019

Don't miss the deadline: just 10 days left to get your entries in!

There are just 10 days left to submit your entry for The Loyalty Magazine Awards 2019. Still time to explain in 1,000 words what your company is doing that differentiates it as a brand and reinforces customer loyalty. But you have to enter to win!

Don't forget: Entries close on February 14th so please hurry up. You will regret it if you don't enter.

For more information go to: https://www.theloyaltymagazineawards.com/
Read more ...

article thumbnail News - HospitalityWednesday, 06 February 2019

Discuss: Is it OK to award loyalty points to someone eating a competitive brand pizza?
Secondary question: Are they correct in their assumption this will create even greater customer loyalty to them?
Domino's promoted a limited-time addition to its rewards program that kicked off the day before the US Super Bowl Sunday, one of the top five days of the year in the ever-competitive pizza industry. The leading pizza chain gave away points for any brand of pizza. Someone could even heat up frozen pizza and earn points. Read more ...

article thumbnail News - HospitalityTuesday, 05 February 2019

Direct booking better than OTA for loyalty
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.  Read more ...

News - Company news
Closed loop multi-currency giftcard on a blockchain
Administrator - Wednesday, 20 February 2019

News - Reward Schemes
Avios partners to bring points to banking app
Administrator - Monday, 18 February 2019

News - Customer Insight
Customers expecting more than they are receiving
Administrator - Thursday, 14 February 2019

News - Retail Loyalty
How about this for a piece of reverse engineering loyalty?
Administrator - Wednesday, 13 February 2019

News - Customer Insight
What brands do students admire most?
Administrator - Tuesday, 12 February 2019

News - Retail Loyalty
Target expanding loyalty to fill credit card gap
Administrator - Friday, 08 February 2019

News - Company news
Barclays leads £10m funding round for Bink
Administrator - Thursday, 07 February 2019

News - Loyalty Magazine Awards
Don't miss the deadline: just 10 days left to get your entries in!
Administrator - Wednesday, 06 February 2019

News - Hospitality
Direct booking better than OTA for loyalty
Administrator - Tuesday, 05 February 2019

News - Travel
Airline offers rewards to businesses as well as flying employees
Administrator - Monday, 04 February 2019

News - Customer Insight
UK utility companies criticised for lack of communication
Administrator - Thursday, 31 January 2019

News - Customer Insight
Marketers underestimating how loyal consumers are
Administrator - Thursday, 31 January 2019

News - Blockchain
Blockchain Loyalty programme for MVNO
Administrator - Wednesday, 30 January 2019

News - Blockchain
Fujitsu to use blockchain for settlement and electricity
Administrator - Wednesday, 30 January 2019

News - Blockchain
Shinhan Card achieves first cross-border blockchain transaction
Administrator - Wednesday, 30 January 2019

News - Blockchain
Amazon uses Indonesia blockchain loyalty system to gain data
Administrator - Wednesday, 30 January 2019

News - Travel
New owners and CEO for travel technology firm
Administrator - Tuesday, 29 January 2019

News - Reward Schemes
Infor to launch a loyalty programme
Administrator - Tuesday, 29 January 2019

News - Coalition Schemes
Curve card widens Amex acceptance and offers double rewards
Administrator - Tuesday, 29 January 2019

News - Coalition Schemes
Monzo adds Flux to enhance merchant analytics
Administrator - Monday, 28 January 2019

News - Financial Services
UK Payments regulator to probe card-acquiring services
Administrator - Thursday, 24 January 2019

News - Company news
Big guys suffer major fines with warnings of more to come
Administrator - Tuesday, 22 January 2019

News - Loyalty Magazine Awards
Are you a trendsetter, a challenger and an achiever?
Administrator - Tuesday, 22 January 2019

News - Travel
JAL in partnership for marketplace loyalty
Administrator - Tuesday, 22 January 2019

News - Company news
Air Canada completes purchase of Aeroplan
Administrator - Friday, 11 January 2019

Features - Contact Centres
Positive predictions - hooray!
Administrator - Tuesday, 08 January 2019

Features - Mobile
Tough time for wallets
Administrator - Friday, 25 January 2019

News - Loyalty Magazine Awards
Are you a trendsetter, a challenger and an achiever?
Administrator - Tuesday, 22 January 2019

Features - Customer Insight
Be nice to me or I’ll go
Administrator - Friday, 18 January 2019

News - Financial Services
Australian card issuers compete with card linked offers
Administrator - Thursday, 10 January 2019

News - Travel
Business travellers believe loyalty rewards are a right
Administrator - Wednesday, 09 January 2019

Features - Contact Centres
Opinion: Experience more important than speed
Administrator - Tuesday, 05 February 2019

News - Company news
Big guys suffer major fines with warnings of more to come
Administrator - Tuesday, 22 January 2019

Features - Blockchain
Loyalty and rewards as a blockchain testing ground
Administrator - Wednesday, 30 January 2019

News - Mobile Rewards
US$1m reward for transformative idea for 5G
Administrator - Wednesday, 09 January 2019

News - Financial Services
Big payment names join up for missguided mission
Administrator - Tuesday, 08 January 2019

News - Retail Loyalty
Discounting shown to have customer retention negative impact
Administrator - Monday, 07 January 2019

News - Loyalty Magazine Awards
Don't miss the deadline: just 10 days left to get your entries in!
Administrator - Wednesday, 06 February 2019

News - Marketing
Mastercard name dropped from branding
Administrator - Tuesday, 08 January 2019

Events - General
6th NEXTGEN PAYMENTS FORUM
Administrator - Thursday, 17 January 2019

News - Customer Insight
Marketers underestimating how loyal consumers are
Administrator - Thursday, 31 January 2019

News - Blockchain
Shinhan Card achieves first cross-border blockchain transaction
Administrator - Wednesday, 30 January 2019

News - Company news
Barclays leads £10m funding round for Bink
Administrator - Thursday, 07 February 2019

News - Customer Insight
UK utility companies criticised for lack of communication
Administrator - Thursday, 31 January 2019

article thumbnail Features - Reward SchemesMonday, 18 February 2019

How Amazon Moments changes the game for loyalty programmes
Review article  by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Read more ...

article thumbnail Features - book reviewsThursday, 14 February 2019

Book Review
Make Some Noise
This is a book that won’t get talked about because no-one will want their competitors to read it.The reason? It is darned good. Read more ...

article thumbnail Features - TravelMonday, 11 February 2019

How are hotels beating up OTAs?

The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 11 February 2019

Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app? Read more ...

article thumbnail Features - Contact CentresTuesday, 05 February 2019

Opinion: Experience more important than speed
A point of view from Dino Forte, CEO, VentricaCustomer experience (CX) has become a priority for the vast majority of organisations – or has it? With the large volumes of contact centre advisors still incentivised based on speed – typically the Average Handle Time (AHT) – CX goals are quite often unachievable. Read more ...

article thumbnail Features - BlockchainWednesday, 30 January 2019

Loyalty and rewards as a blockchain testing ground
Loyalty Magazine explores recent initiatives using blockchain today, and points out a strong trend to use loyalty programmes and rewards as a testing ground for other enterprise wide initiatives. And then there are cryptocurrencies. The caution to go forth with care may come to mind, if you read the article on the growing numbers entering the crypto-graveyard. Featured:

Read more ...

article thumbnail Features - MobileFriday, 25 January 2019

Tough time for wallets
Retirement for Microsoft
Mobile Wallet projections
India KYC problem
Alipay QR code chosen Read more ...

Features - Customer InsightFriday, 18 January 2019

Be nice to me or I’ll go - Especially if you don’t know my name
Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections. Read more ...

article thumbnail Features - Contact CentresTuesday, 08 January 2019

Positive predictions - hooray!
Technology industry will be OK
No GDPR 4% fines expected in 2019
Brexit will get sorted
Reality check: hacking will continue What a great way to start the new year. Semafone, a provider of data security and compliance solutions for contact centres, takes an optimistic view of the outlook for the technology industry in 2019 and we like his predictions so much we have published them in full. Read more ...

article thumbnail Features - Customer InsightThursday, 20 December 2018

Feeling strong? Here are the predictions for 2019
Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of people prepared to take a gamble. Here is a selection of those that caught our eye: Read more ...

article thumbnail Features - BrandsWednesday, 19 December 2018

What you might have missed - 2 - FREE ACCESS
Winning coalitions will become marketplaces

Charles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global marketplace for loyalty collaboration. He talked to Annich McIntosh about the progress they have made, his vision for loyalty and why the industry has started accelerating its evolution. Read more ...

article thumbnail Features - TravelTuesday, 18 December 2018

What you might have missed - 1 - FREE ACCESS
Charting the progress of travel loyalty to an unknown destination -
In a series of exerpts over the forthcoming holiday, we share some of the articles published in our printed magazine that got people talking.

Where is Loyalty going? And how long is it going to take to get there? These are questions that absorb the minds of all those working in loyalty. Read more ...

article thumbnail Features - MobileMonday, 03 December 2018

SPECIAL REPORT: Chinese payment giants “light years ahead”
Customer loyalty chief tenet of model
Alipay acceptance at 7-Eleven
US$15.5 trillion in mobile payments in 2017

China has embraced mobile payments with such enthusiasm, the rest of the world appear to be technology deniers. Alipay and WeChat, the main protagonists, score in terms of technology, user friendliness, number of users and ubiquity. Their data analytics are central to everything they do.
Read more ...

article thumbnail Features - Reward SchemesFriday, 23 November 2018

Ride sharing companies fight with perks
Growing competition leads to raft of new offerings
Uber rewards power users
Profile of Uber, Lyft, South African minicab programme, Careem battle with Pepsi

Why is it that after decades when cab drivers have treated their passengers with disdain verging on rudeness, do all the cab companies now feel they need a loyalty programme?
Read more ...

article thumbnail Features - BrandsWednesday, 21 November 2018

So you want to know what is wrong with retail….
Scott Weavers-Wright voices his frustrations
You would think that after completing one’s second company divestment – the first one for £70m, the second undisclosed - that this particular entrepreneur would be relaxed and fairly chilled about the world. But this would be far from the truth. In fact any mention of retailers leads to a stream of consciousness about short-sightedness, lack of spirit and a lock-down mentality. Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 13 November 2018

Loyalty versus subscription: Is this a boxing match?
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine.

Read more ...
article thumbnail Features - BlockchainTuesday, 30 October 2018

Loyalty cryptocurrency wants to disrupt the existing order
Expansion into major world markets with blockchain
Too many loyalty programmes chasing the same customers is an argument put forward for the huge interest in marketplaces. Add blockchain into the equation to deal with the infrastructure functionality and security, plus a cryptocurrency to add consumer excitement and a hint of gamification and some are arguing that this has the potential to disrupt the loyalty business.
Read more ...

article thumbnail Features - Retail LoyaltyMonday, 29 October 2018

Department store bankruptcy –
What it feels like from the consumer perspective

It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. Read more ...
article thumbnail Features - Reward SchemesWednesday, 17 October 2018

Finding the sweet spot of investing in loyalty
How much is too much?


Article by Christopher Treadwell, Avios Commercial Director

Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers. Read more ...

article thumbnail Features - Financial ServicesThursday, 04 October 2018

Open banking opening up business
Removal of friction helps build customer loyalty
Even though it’s early days for open banking there are already plenty of trailblazers offering new services, writes Huw Davies, CCO, Token, many of which are building loyalty. Read more ...

 
     
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