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18 OCTOBER 2018


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Monday, 17 October 2016 00:00
Free content: The Loyalty Magazine Awards Call for Entries 2017 launched
Welcome India!
The Loyalty Magazine Awards will be welcoming entries from India for the first time in 2017.

Launching the Call for Entries, The Loyalty Magazine Awards CEO Annich McIntosh said: "It is not possible to stand still and so we will continue to grow, both by encouraging more entries each year, and by inviting more and more countries to join in. In this way we introduce fresh ideas and initiatives that we can all learn from - and meet lots of interesting people at the gala dinner!"

The definition of eligibility for India is that entries will be accepted from end user companies (retailers, airlines, hotels, businesses etc) operating in the subcontinent of India, and from companies based in the subcontinent, that are operating programmes for end user companies either in India, or elsewhere in the world.

While The Loyalty Magazine Awards continue to grow and develop, one thing will stay the same: The venue of the Pavilion at the Tower of London for the awards gala dinner, which proved a tremendous success in 2016. The date for 2017 is June 20th.

The Loyalty Magazine Awards were launched six years ago to pay tribute to excellence in the practice of customer loyalty and retention throughout the Europe, Middle East, and Africa region, with India joining the roster in 2017.

Loyalty is defined as encompassing any type of customer interaction. It is not confined to reward programmes. "Customer experience remains at the top of the priority list for most companies, and technology is enabling some really interesting initiatives. But achieving customer loyalty is a difficult challenge," said Annich. "The companies managing to win a Loyalty Magazine Award are at the very top of their game and deserve the recognition."

Looking forward
In 2017 we are expecting to see really exciting and ground breaking examples of best loyalty and customer experience practice from all countries. We expect them to include a great deal of mobile connectivity, perhaps some blockchain initiatives, plenty of interesting customer experience successes, a huge amount of analytics, and a good sprinkling of brilliance.


There have been some minor changes to the categories to keep them up to date and relevant. These include:

The Regional Awards definitions have been altered to make them fairer and of course India is added to the growing number of countries that The Loyalty Magazine Awards cover.

The Regions are now:
• Western Europe
• Central and Eastern Europe including Russia and Turkey
• Middle East, Africa and India

There will be no separate Mobile Wallet category this year. Mobile Wallet entries can be submitted in a number of categories, including Technology and Innovation and the two mobile categories (Best Use of Mobile Within a Loyalty Strategy and Best Loyalty Programme Within the Telecoms sector).

Visit for more information or contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have a question and one of the team will respond.

Don't forget to submit your entries before the deadline of February 15th, 2017.

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