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23 MARCH 2019

 

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Tuesday, 05 March 2019 17:36
The Loyalty Debate
Should my brand be in a loyalty coalition?
Do reward points really earn loyalty?
…should I be thinking about blockchain?

These, and other important questions, were covered in a debate held recently at the Visa Innovation Center in London, and convened by Annich McIntosh of Loyalty Magazine.
Currency Alliance was invited to participate along with Dan Truscott, Head of Business Development, Loyalty at Visa, and Iain Pringle of consultancy New World Loyalty.
 
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