Tuesday, 16 September 2014 00:00
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Loyalty Magazine is the only title reporting on the customer retention and loyalty scheme business that carries a daily news service, so the site is well visited by industry professionals across the world.
It is a subscription title, but in addition, it enjoys a massive number of hits to the site from those wishing to browse and read the headlines. This averages 30,000 a day, making it the perfect vehicle for awareness raising and to reach those potential customers not usually easy to pin down.
As well as news stories, Loyalty Magazine contains a wide range of features, and highly opinionated comment pieces. A number of these, together with book reviews are kept as free content to make the site user friendly to non-subscribers.
Prices (per calendar month)
Banner ad £890
Box advertisement (size 180w x 150h) £490
Don’t Miss (special position) box (size 280w x 250h) £1,400 (linked to special feature).
Skyscraper box (size 160w x 600h) £690
Additional Sponsored Feature, stand alone email blast to subscriber base £490.
Advertising for more than one month: 10% reduction for two months, 3 or more months 15%, for one year 20%
Discounts for advertising on two or more sites (ie also Card & Payments World or Fraud Watch):
Two sites – 10% reduction on overall price (and after individual discounts).
Three sites – 15% reduction on overall price (and after individual discounts).
All prices exclusive of VAT at current rates
Loyalty Magazine Subscriber Breakdown:
Between 40,000 and 50,000 unique visitors look at the Loyalty website every month, many of them every day, to catch up on the latest loyalty news.
The site is Google Page Rank rated PR5, which means Google considers it a highly respected and well visited site with constant new material (as a comparison, the BBC is rated PR6, virtually the highest achievable).
The pie chart above shows the usage by country for March 2014. This varies enormously from month to month.
For more info email Maxine Wernick:
or telephone her on +44 (0)1572 820088