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21 JANUARY 2018

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article thumbnail Wednesday, 27 December 2017

Key loyalty trends for 2018
Using technology to stave off the retailer apocalypse Read more ...

 
     
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Latest feature
     
 
What are we going to do about Amazon?

Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.

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article thumbnail News - Customer InsightFriday, 22 December 2017

The top 10 loyalty stories of 2017
See the most read stories on the Loyalty Magazine website this year Read more ...

article thumbnail News - Customer InsightMonday, 18 December 2017

BA plummets down airline customer rankings
Full breakdown of airline satisfaction levels
Read more ...

News - Customer InsightMonday, 11 December 2017

Emojis struggle to get customers engaged
Age groups react differently to their use in marketing Read more ...

article thumbnail News - Customer InsightTuesday, 14 November 2017

Banks lose grip on the under-35s
Storm brewing for lenders unless they engage more Read more ...

article thumbnail News - Customer InsightThursday, 09 November 2017

Merchants fail to meet post-purchase customer expectations
Only 6% of EU retailers offer same day delivery
Read more ...

article thumbnail News - Customer InsightWednesday, 08 November 2017

EE rated top for telco customer satisfaction
Survey reveals inertia among subscribers
Read more ...

article thumbnail News - Customer InsightFriday, 03 November 2017

The rise of the male shopper
Increased spending means more shops now cater to men than women
Read more ...

article thumbnail News - Customer InsightThursday, 02 November 2017

Only 17% feel valued by brands
Need to think about why customers act the way they do Read more ...

article thumbnail News - Customer InsightWednesday, 25 October 2017

58% of customer loyalty accounts are inactive
And the number is rising
Read more ...

article thumbnail News - Customer InsightThursday, 05 October 2017

Samsung tops brand loyalty index
Supermarkets and tech firms rated best for rewarding loyaltyby UK consumers
Read more ...

News - Customer Insight
The top 10 loyalty stories of 2017
Liam McLoughlin - Friday, 22 December 2017

News - Customer Insight
The top 10 loyalty stories of 2017
Liam McLoughlin - Friday, 22 December 2017

News - Customer Insight
Emojis struggle to get customers engaged
Liam McLoughlin - Monday, 11 December 2017

News - Customer Insight
BA plummets down airline customer rankings
Liam McLoughlin - Monday, 18 December 2017

article thumbnail News - Customer InsightFriday, 22 December 2017

The top 10 loyalty stories of 2017
See the most read stories on the Loyalty Magazine website this year Read more ...

article thumbnail News - Customer InsightMonday, 18 December 2017

BA plummets down airline customer rankings
Full breakdown of airline satisfaction levels
Read more ...

News - Customer InsightMonday, 11 December 2017

Emojis struggle to get customers engaged
Age groups react differently to their use in marketing Read more ...

article thumbnail News - Customer InsightTuesday, 14 November 2017

Banks lose grip on the under-35s
Storm brewing for lenders unless they engage more Read more ...

article thumbnail News - Customer InsightThursday, 09 November 2017

Merchants fail to meet post-purchase customer expectations
Only 6% of EU retailers offer same day delivery
Read more ...

article thumbnail News - Customer InsightWednesday, 08 November 2017

EE rated top for telco customer satisfaction
Survey reveals inertia among subscribers
Read more ...

article thumbnail News - Customer InsightFriday, 03 November 2017

The rise of the male shopper
Increased spending means more shops now cater to men than women
Read more ...

article thumbnail News - Customer InsightThursday, 02 November 2017

Only 17% feel valued by brands
Need to think about why customers act the way they do Read more ...

article thumbnail News - Customer InsightWednesday, 25 October 2017

58% of customer loyalty accounts are inactive
And the number is rising
Read more ...

article thumbnail News - Customer InsightThursday, 05 October 2017

Samsung tops brand loyalty index
Supermarkets and tech firms rated best for rewarding loyaltyby UK consumers
Read more ...

article thumbnail News - Customer InsightWednesday, 13 September 2017

New tech is increasingly key to loyalty
Brands that use AI and bots will be ones to prosper in changing landscape Read more ...

article thumbnail News - Customer InsightThursday, 17 August 2017

Loyalty schemes a hit with Gen Z and Millennials
High participation rates drive new opportunities for beauty and media/entertainment schemes
Read more ...

article thumbnail News - Customer InsightMonday, 14 August 2017

The era of the disloyal customer is upon us
Tech savvy consumers want speed and convenience
Read more ...

article thumbnail News - Customer InsightMonday, 10 July 2017

75% admit purchase decisions changed by rewards
Brand loyalty can be bought, finds survey
Read more ...

News - Customer InsightThursday, 06 July 2017

Positive research for personalised loyalty
71% of consumers prefer brands that know how they shop

Research is showing that 71% of consumers respond positively to brands that offer loyalty reward programmes based on their individual shopping habits. Read more ...

News - Customer InsightMonday, 26 June 2017

Dare to be different: your customers will like you for it
By challenging traditional beliefs around customer loyalty and cutting through purely transactional rewards, brands can create more intelligent propositions.  Understanding different consumer attitudes to loyalty and incentivising behaviours of greatest value to business growth are the key to successful strategies as Harriet Mason, engagement manager for Market Gravity, explains. Read more ...

article thumbnail News - Customer InsightThursday, 01 June 2017

Mixed loyalty messages from US study
Loyalty impact on share price

More than 80% of consumers said in a survey that loyalty programs make them more likely to stick with a particular brand, and 66% said they modify their spending to maximise loyalty rewards.
Also reported was the data that US$100m is stagnating in unclaimed loyalty points. Read more ...

article thumbnail News - Customer InsightThursday, 25 May 2017

US$100bn in loyalty points left unused
Programmes ‘failing’ on engagement and redemption Read more ...

article thumbnail News - Customer InsightThursday, 18 May 2017

Digital interactions expected to overtake voice by 2020
But few companies are able to deliver Read more ...

article thumbnail News - Customer InsightMonday, 27 February 2017

Buyers swayed more by vehicle type than brand
VW customers are most brand loyal Read more ...

 
     
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