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18 OCTOBER 2018

 

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Thursday, 11 October 2018

Retailers are approaching customer loyalty backwards
New survey says retailers not measuring correctly

Retailers are failing to measure the correct data to understand customer loyalty, and that is putting customer relationships and profitability at risk. Read more ...

 
     

Latest feature
     
 
Finding the sweet spot of investing in loyalty

How much investment is too much?


Article by Christopher Treadwell, Avios Commercial Director

Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers.
Read more ...
 
     
 
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article thumbnail News - Customer InsightMonday, 01 October 2018

Travel brands top 'lack of loyalty' league
Need for more relevant offers and recommendations
Best rated travel brand by consumers comes in at lowly 67th

Read more ...

article thumbnail News - Customer InsightTuesday, 18 September 2018

Tech brands dominate Loyalty rankings
Proving the Rule of Six

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks and products. In fact, of the top 10 brands, only one is a non-tech firm. Read more ...

article thumbnail News - Customer InsightWednesday, 12 September 2018

Balance needed between personalisation and privacy
No distinguishing between channels for consumers

A study of 12,000 shoppers worldwide has concluded that shoppers may not actually want the personalised shopping experience most retailers are struggling to provide. Read more ...

article thumbnail News - Customer InsightMonday, 03 September 2018

Comment
Utility churn costs £25 billion, but what incentive is there to stay?

Customer churn in utilities is costing UK businesses £25 billion, according to new research.

This is a statistic that must be very satisfying to the government, which has spent a great deal of money and time pushing consumers into a situation where to stay loyal is foolhardy due to weird pricing. Read more ...

article thumbnail News - Customer InsightMonday, 30 July 2018

Shoppers more loyal to Aldi and Lidl than Waitrose
•    Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study
•    Aldi and Lidl top Waitrose for shopper advocacy
•    But shoppers wish they could afford to shop in Waitrose and M&S

Read more ...

article thumbnail News - Customer InsightThursday, 05 July 2018

Credit Search Barometer provides some millennial understanding
Poor credit history and low credit scores impact customer behaviour

Understanding your customers is a pre-requisite for any type of relationship, and new research about credit scores provides an important window into the lives of millennials. Read more ...

article thumbnail News - Customer InsightWednesday, 06 June 2018

What the British think of Loyalty
Over 250,000 consumers give their views for YouGov survey
Early US findings show similar picture to UK

Read more ...

article thumbnail News - Customer InsightThursday, 10 May 2018

Voice AI plays a big part in Google’s future
3-5 years before Assistants converse as humans
Read more ...

article thumbnail News - Customer InsightFriday, 23 March 2018

Rewards influence Millennials/Gen Z more than Boomers
Get Z are most open to having behaviour tracked for personalised rewards
Read more ...

article thumbnail News - Customer InsightFriday, 09 March 2018

UK tops global customer ‘Smiles’ league
Russia leads for add-on sales suggestions Read more ...

News - Customer Insight
Travel brands top 'lack of loyalty' league
Liam McLoughlin - Monday, 01 October 2018

News - Customer Insight
Tech brands dominate Loyalty rankings
Administrator - Tuesday, 18 September 2018

News - Customer Insight
Comment Utililty churn costs £25 billion, but what incentive is there to stay?
Administrator - Monday, 03 September 2018

News - Customer Insight
Balance needed between personalisation and privacy
Administrator - Tuesday, 11 September 2018

News - Customer Insight
Tech brands dominate Loyalty rankings
Administrator - Tuesday, 18 September 2018

News - Customer Insight
Travel brands top 'lack of loyalty' league
Liam McLoughlin - Monday, 01 October 2018

article thumbnail News - Customer InsightMonday, 01 October 2018

Travel brands top 'lack of loyalty' league
Need for more relevant offers and recommendations
Best rated travel brand by consumers comes in at lowly 67th

Read more ...

article thumbnail News - Customer InsightTuesday, 18 September 2018

Tech brands dominate Loyalty rankings
Proving the Rule of Six

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks and products. In fact, of the top 10 brands, only one is a non-tech firm. Read more ...

article thumbnail News - Customer InsightWednesday, 12 September 2018

Balance needed between personalisation and privacy
No distinguishing between channels for consumers

A study of 12,000 shoppers worldwide has concluded that shoppers may not actually want the personalised shopping experience most retailers are struggling to provide. Read more ...

article thumbnail News - Customer InsightMonday, 03 September 2018

Comment
Utility churn costs £25 billion, but what incentive is there to stay?

Customer churn in utilities is costing UK businesses £25 billion, according to new research.

This is a statistic that must be very satisfying to the government, which has spent a great deal of money and time pushing consumers into a situation where to stay loyal is foolhardy due to weird pricing. Read more ...

article thumbnail News - Customer InsightMonday, 30 July 2018

Shoppers more loyal to Aldi and Lidl than Waitrose
•    Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study
•    Aldi and Lidl top Waitrose for shopper advocacy
•    But shoppers wish they could afford to shop in Waitrose and M&S

Read more ...

article thumbnail News - Customer InsightThursday, 05 July 2018

Credit Search Barometer provides some millennial understanding
Poor credit history and low credit scores impact customer behaviour

Understanding your customers is a pre-requisite for any type of relationship, and new research about credit scores provides an important window into the lives of millennials. Read more ...

article thumbnail News - Customer InsightWednesday, 06 June 2018

What the British think of Loyalty
Over 250,000 consumers give their views for YouGov survey
Early US findings show similar picture to UK

Read more ...

article thumbnail News - Customer InsightThursday, 10 May 2018

Voice AI plays a big part in Google’s future
3-5 years before Assistants converse as humans
Read more ...

article thumbnail News - Customer InsightFriday, 23 March 2018

Rewards influence Millennials/Gen Z more than Boomers
Get Z are most open to having behaviour tracked for personalised rewards
Read more ...

article thumbnail News - Customer InsightFriday, 09 March 2018

UK tops global customer ‘Smiles’ league
Russia leads for add-on sales suggestions Read more ...

article thumbnail News - Customer InsightTuesday, 13 February 2018

Snapchat change angers users
600,000 sign petition to go back Read more ...

article thumbnail News - Customer InsightTuesday, 30 January 2018

GDPR: Firms to spend 10k hours searching databases
Only 35% of SMEs have record of customer consent
Read more ...

article thumbnail News - Customer InsightWednesday, 27 December 2017

Key loyalty trends for 2018
Using technology to stave off the retailer apocalypse Read more ...

article thumbnail News - Customer InsightFriday, 22 December 2017

The top 10 loyalty stories of 2017
See the most read stories on the Loyalty Magazine website this year Read more ...

article thumbnail News - Customer InsightMonday, 18 December 2017

BA plummets down airline customer rankings
Full breakdown of airline satisfaction levels
Read more ...

News - Customer InsightMonday, 11 December 2017

Emojis struggle to get customers engaged
Age groups react differently to their use in marketing Read more ...

article thumbnail News - Customer InsightTuesday, 14 November 2017

Banks lose grip on the under-35s
Storm brewing for lenders unless they engage more Read more ...

article thumbnail News - Customer InsightThursday, 09 November 2017

Merchants fail to meet post-purchase customer expectations
Only 6% of EU retailers offer same day delivery
Read more ...

article thumbnail News - Customer InsightWednesday, 08 November 2017

EE rated top for telco customer satisfaction
Survey reveals inertia among subscribers
Read more ...

article thumbnail News - Customer InsightFriday, 03 November 2017

The rise of the male shopper
Increased spending means more shops now cater to men than women
Read more ...

 
     
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