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21 JANUARY 2018

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article thumbnail Thursday, 04 August 2016

B2B company attributes £10m benefit to loyalty programme
Trade customers offered rewards through trade card

One of the country’s leading trade tile distributors has processed more than 105,000 loyalty purchases with a value exceeding £10 million over the past 12 months – thanks to its loyalty scheme. Read more ...

 
     
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What are we going to do about Amazon?

Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.

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 Latest news 
 
Month's news
 
   Most read  
 
     
 
article thumbnail News - B2BMonday, 27 November 2017

Travel agent scheme rewards brand interaction
Gamification-based incentives for each cruise booking Read more ...

article thumbnail News - B2BTuesday, 14 June 2016

B2B scheme to incentivise installers
Heating and hot water supplier starts rewards Read more ...

article thumbnail News - B2BWednesday, 03 February 2016

71% of companies ready to terminate B2B contracts
New approach to customer relations needed to generate long-term growth Read more ...

article thumbnail News - B2BMonday, 07 December 2015

Digital gift card from Tesco for Business
Solution offers instant B2B rewards Read more ...

article thumbnail News - B2BWednesday, 24 June 2015

TalkTalk launches B2B scheme
Telco provides rewards for small business customers Read more ...

article thumbnail News - B2BMonday, 08 September 2014

Hotel chain offers reward points to event planners
Collective business bookings get extra incentives Read more ...

article thumbnail News - B2BTuesday, 18 March 2014

Qantas reveals partners for B2B scheme
Twelve partners named including Westpac and GIO
Read more ...

News - B2BThursday, 21 November 2013

Business buyers mimic consumer purchasing behaviour
B2B and B2C buyers will pay more for products that offer improved customer experience
Read more ...

article thumbnail News - B2BTuesday, 19 November 2013

Qantas starts B2B rewards
Scheme to launch in early 2014 Read more ...

News - B2BFriday, 10 February 2012

BA offers discounts for SME rewards members
Airline product follows example of rivals
Read more ...

News - B2B
Travel agent programme rewards brand interaction
Liam McLoughlin - Monday, 27 November 2017

article thumbnail News - B2BMonday, 27 November 2017

Travel agent scheme rewards brand interaction
Gamification-based incentives for each cruise booking Read more ...

article thumbnail News - B2BTuesday, 14 June 2016

B2B scheme to incentivise installers
Heating and hot water supplier starts rewards Read more ...

article thumbnail News - B2BWednesday, 03 February 2016

71% of companies ready to terminate B2B contracts
New approach to customer relations needed to generate long-term growth Read more ...

article thumbnail News - B2BMonday, 07 December 2015

Digital gift card from Tesco for Business
Solution offers instant B2B rewards Read more ...

article thumbnail News - B2BWednesday, 24 June 2015

TalkTalk launches B2B scheme
Telco provides rewards for small business customers Read more ...

article thumbnail News - B2BMonday, 08 September 2014

Hotel chain offers reward points to event planners
Collective business bookings get extra incentives Read more ...

article thumbnail News - B2BTuesday, 18 March 2014

Qantas reveals partners for B2B scheme
Twelve partners named including Westpac and GIO
Read more ...

News - B2BThursday, 21 November 2013

Business buyers mimic consumer purchasing behaviour
B2B and B2C buyers will pay more for products that offer improved customer experience
Read more ...

article thumbnail News - B2BTuesday, 19 November 2013

Qantas starts B2B rewards
Scheme to launch in early 2014 Read more ...

News - B2BFriday, 10 February 2012

BA offers discounts for SME rewards members
Airline product follows example of rivals
Read more ...

News - B2BTuesday, 04 October 2011

Barclaycard partners with retailer on corporate card
Trade card targeted at SMEs Read more ...

News - B2BWednesday, 25 May 2011

Ireland to pilot national affiliate programme
Scheme rewards Irish diaspora for helping to create jobs in their homeland
Read more ...

article thumbnail News - B2BFriday, 13 May 2011

Car hire rewards for business customers
Europcar has launched a loyalty scheme for business travellers Read more ...

article thumbnail News - B2BMonday, 04 April 2011

Delivery company partners with Nectar Business
Points for sending international parcels and documents Read more ...

article thumbnail News - B2BWednesday, 23 March 2011

Virgin America launches corporate rewards
Bid to get more SME customers Read more ...

article thumbnail News - B2BMonday, 31 January 2011

Relaunch for BA small business scheme
Programme targets gradually recovering business travel sector Read more ...

News - B2BMonday, 24 January 2011

B2B marketers ‘underestimate’ value of reward scheme participation
Poll looks at top business priorities for business-to-business marketing professionals in 2011
Read more ...

News - B2BMonday, 10 January 2011

Half of B2B companies lack proper retention strategy
The majority of new sales at business-to-business organizations come from existing customers, but only half of those polled in a new survey have a department whose primary focus is loyalty.
Read more ...

News - B2BThursday, 07 October 2010

Can’t get round all the branches? Hire a hologram
It is always a problem with large companies. How does the boss manage to be everywhere at the same time, especially on special occasions?
Read more ...

News - B2BMonday, 27 September 2010

UK airline joins Star alliance corporate scheme
Carrier becomes thirteenth member
Read more ...

 
     
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