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18 OCTOBER 2018

 

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article thumbnail Thursday, 04 August 2016

B2B company attributes £10m benefit to loyalty programme
Trade customers offered rewards through trade card

One of the country’s leading trade tile distributors has processed more than 105,000 loyalty purchases with a value exceeding £10 million over the past 12 months – thanks to its loyalty scheme. Read more ...

 
     

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Finding the sweet spot of investing in loyalty

How much investment is too much?


Article by Christopher Treadwell, Avios Commercial Director

Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers.
Read more ...
 
     
 
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article thumbnail News - B2BMonday, 27 November 2017

Travel agent scheme rewards brand interaction
Gamification-based incentives for each cruise booking Read more ...

article thumbnail News - B2BTuesday, 14 June 2016

B2B scheme to incentivise installers
Heating and hot water supplier starts rewards Read more ...

article thumbnail News - B2BWednesday, 03 February 2016

71% of companies ready to terminate B2B contracts
New approach to customer relations needed to generate long-term growth Read more ...

article thumbnail News - B2BMonday, 07 December 2015

Digital gift card from Tesco for Business
Solution offers instant B2B rewards Read more ...

article thumbnail News - B2BWednesday, 24 June 2015

TalkTalk launches B2B scheme
Telco provides rewards for small business customers Read more ...

article thumbnail News - B2BMonday, 08 September 2014

Hotel chain offers reward points to event planners
Collective business bookings get extra incentives Read more ...

article thumbnail News - B2BTuesday, 18 March 2014

Qantas reveals partners for B2B scheme
Twelve partners named including Westpac and GIO
Read more ...

News - B2BThursday, 21 November 2013

Business buyers mimic consumer purchasing behaviour
B2B and B2C buyers will pay more for products that offer improved customer experience
Read more ...

article thumbnail News - B2BTuesday, 19 November 2013

Qantas starts B2B rewards
Scheme to launch in early 2014 Read more ...

News - B2BFriday, 10 February 2012

BA offers discounts for SME rewards members
Airline product follows example of rivals
Read more ...

article thumbnail News - B2BMonday, 27 November 2017

Travel agent scheme rewards brand interaction
Gamification-based incentives for each cruise booking Read more ...

article thumbnail News - B2BTuesday, 14 June 2016

B2B scheme to incentivise installers
Heating and hot water supplier starts rewards Read more ...

article thumbnail News - B2BWednesday, 03 February 2016

71% of companies ready to terminate B2B contracts
New approach to customer relations needed to generate long-term growth Read more ...

article thumbnail News - B2BMonday, 07 December 2015

Digital gift card from Tesco for Business
Solution offers instant B2B rewards Read more ...

article thumbnail News - B2BWednesday, 24 June 2015

TalkTalk launches B2B scheme
Telco provides rewards for small business customers Read more ...

article thumbnail News - B2BMonday, 08 September 2014

Hotel chain offers reward points to event planners
Collective business bookings get extra incentives Read more ...

article thumbnail News - B2BTuesday, 18 March 2014

Qantas reveals partners for B2B scheme
Twelve partners named including Westpac and GIO
Read more ...

News - B2BThursday, 21 November 2013

Business buyers mimic consumer purchasing behaviour
B2B and B2C buyers will pay more for products that offer improved customer experience
Read more ...

article thumbnail News - B2BTuesday, 19 November 2013

Qantas starts B2B rewards
Scheme to launch in early 2014 Read more ...

News - B2BFriday, 10 February 2012

BA offers discounts for SME rewards members
Airline product follows example of rivals
Read more ...

News - B2BTuesday, 04 October 2011

Barclaycard partners with retailer on corporate card
Trade card targeted at SMEs Read more ...

News - B2BWednesday, 25 May 2011

Ireland to pilot national affiliate programme
Scheme rewards Irish diaspora for helping to create jobs in their homeland
Read more ...

article thumbnail News - B2BFriday, 13 May 2011

Car hire rewards for business customers
Europcar has launched a loyalty scheme for business travellers Read more ...

article thumbnail News - B2BMonday, 04 April 2011

Delivery company partners with Nectar Business
Points for sending international parcels and documents Read more ...

article thumbnail News - B2BWednesday, 23 March 2011

Virgin America launches corporate rewards
Bid to get more SME customers Read more ...

article thumbnail News - B2BMonday, 31 January 2011

Relaunch for BA small business scheme
Programme targets gradually recovering business travel sector Read more ...

News - B2BMonday, 24 January 2011

B2B marketers ‘underestimate’ value of reward scheme participation
Poll looks at top business priorities for business-to-business marketing professionals in 2011
Read more ...

News - B2BMonday, 10 January 2011

Half of B2B companies lack proper retention strategy
The majority of new sales at business-to-business organizations come from existing customers, but only half of those polled in a new survey have a department whose primary focus is loyalty.
Read more ...

News - B2BThursday, 07 October 2010

Can’t get round all the branches? Hire a hologram
It is always a problem with large companies. How does the boss manage to be everywhere at the same time, especially on special occasions?
Read more ...

News - B2BMonday, 27 September 2010

UK airline joins Star alliance corporate scheme
Carrier becomes thirteenth member
Read more ...

 
     
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