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25 APRIL 2018

 

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article thumbnail Friday, 27 October 2017

Magneds launches Danish supermarket promotion
Discounts on Philips products for loyalty shoppers Read more ...

 
     
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Latest feature
     
 
Will CSR re-invigorate the loyalty industry?

Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.

The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
Read more ...
 
     
 
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article thumbnail News - MarketingFriday, 21 July 2017

App markets to customers as they charge their phones
Users get location-based push notifications in stores
Read more ...

article thumbnail News - MarketingFriday, 30 June 2017

How to Market to Tech-Savvy Consumers
As audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing at online dating platform EliteSingles, outlines the key things marketers must remember when attracting tech-savvy audiences. Read more ...

article thumbnail News - MarketingMonday, 08 May 2017

Data analysis not our responsibility, say marketers
Clash between creativity and demands of Big Data Read more ...

article thumbnail News - MarketingFriday, 28 April 2017

Personalised marketing still rare despite hype
Only 15% of retailers have implemented it Read more ...

article thumbnail News - MarketingFriday, 24 February 2017

Hyatt gets political with programme launch
Advert calls for ‘world of understanding’ Read more ...

article thumbnail News - MarketingMonday, 05 December 2016

Digital Marketing: Transform or die
Our digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital Marketing (KoganPage £19.99) is now in its 4th edition since 2009. Read more ...

article thumbnail News - MarketingTuesday, 22 November 2016

The problem with millennials –
They are not necessarily who you think they are


Millennials are commonly considered by marketing departments to be "difficult". Read more ...

article thumbnail News - MarketingMonday, 07 November 2016

Loyalzoo launches automated marketing engine
Offering combines retailer loyalty programme and targeted marketing messages Read more ...

article thumbnail News - MarketingWednesday, 19 October 2016

Proxama to create BLE ad network
Beacon-based mobile advertising initiative  Read more ...

article thumbnail News - MarketingThursday, 17 March 2016

Marketers plan increase in promotions and offers
Money off and cash back are most popular Read more ...

article thumbnail News - MarketingFriday, 21 July 2017

App markets to customers as they charge their phones
Users get location-based push notifications in stores
Read more ...

article thumbnail News - MarketingFriday, 30 June 2017

How to Market to Tech-Savvy Consumers
As audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing at online dating platform EliteSingles, outlines the key things marketers must remember when attracting tech-savvy audiences. Read more ...

article thumbnail News - MarketingMonday, 08 May 2017

Data analysis not our responsibility, say marketers
Clash between creativity and demands of Big Data Read more ...

article thumbnail News - MarketingFriday, 28 April 2017

Personalised marketing still rare despite hype
Only 15% of retailers have implemented it Read more ...

article thumbnail News - MarketingFriday, 24 February 2017

Hyatt gets political with programme launch
Advert calls for ‘world of understanding’ Read more ...

article thumbnail News - MarketingMonday, 05 December 2016

Digital Marketing: Transform or die
Our digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital Marketing (KoganPage £19.99) is now in its 4th edition since 2009. Read more ...

article thumbnail News - MarketingTuesday, 22 November 2016

The problem with millennials –
They are not necessarily who you think they are


Millennials are commonly considered by marketing departments to be "difficult". Read more ...

article thumbnail News - MarketingMonday, 07 November 2016

Loyalzoo launches automated marketing engine
Offering combines retailer loyalty programme and targeted marketing messages Read more ...

article thumbnail News - MarketingWednesday, 19 October 2016

Proxama to create BLE ad network
Beacon-based mobile advertising initiative  Read more ...

article thumbnail News - MarketingThursday, 17 March 2016

Marketers plan increase in promotions and offers
Money off and cash back are most popular Read more ...

article thumbnail News - MarketingThursday, 18 February 2016

A Loyalty Marketing Gameplan for 2016

Three key trends identified in survey  Read more ...

article thumbnail News - MarketingMonday, 12 October 2015

DMA advice on Safe Harbour rules: Don't panic!
Industry group issues guidance for the questions that marketers are asking after changes Read more ...

article thumbnail News - MarketingFriday, 09 October 2015

Mobile marketing: learning from the successes
Mobile-first messaging strategies vital to meet consumer preferences

Read more ...
article thumbnail News - MarketingMonday, 20 July 2015

Average Funding Per Marketing Technology Category

An interesting way to identify trends in loyalty and marketing is to following the money - in this case, investment money. Read more ...

article thumbnail News - MarketingTuesday, 30 June 2015

will.i.am joins advertising debate
“It’s not about advertising – it’s about adding value to communities” Read more ...

article thumbnail News - MarketingMonday, 11 May 2015

O2 buys out wallet partners
Marketing and advertising business to continue "as usual" Read more ...

article thumbnail News - MarketingWednesday, 01 April 2015

Tesco in aisle trampoline shock
Today’s best April Fool stories Read more ...

article thumbnail News - MarketingWednesday, 18 February 2015

Ted Baker mannequins communicate with customers
Mobile beacon technology used in-store Read more ...

article thumbnail News - MarketingWednesday, 22 October 2014

There is loyalty and then there is McDonald's
Facts and shocking numbers from the world's biggest fast food enterprise Read more ...

article thumbnail News - MarketingTuesday, 16 September 2014

Sony targets new customers with game sharing feature
Option designed to drive PlayStation sign-ups by word of mouth Read more ...

 
     
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