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18 OCTOBER 2018

 

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article thumbnail Wednesday, 19 September 2018

John Lewis and Waitrose trial joint loyalty programme
Bringing connected brands together in one loyalty programme
John Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually. Read more ...

 
     

Latest feature
     
 
Finding the sweet spot of investing in loyalty

How much investment is too much?


Article by Christopher Treadwell, Avios Commercial Director

Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers.
Read more ...
 
     
 
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article thumbnail News - Retail LoyaltyMonday, 30 April 2018

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.
Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer
Asda is a price-sensitive, no bells or frills low-market retailer
Read more ...

article thumbnail News - Retail LoyaltyFriday, 27 April 2018

Coffee brand launches blockchain loyalty scheme
Customers can exchange virtual tokens for drinks and offers
Read more ...

article thumbnail News - Retail LoyaltyFriday, 13 April 2018

Comment:
Dyson? There’s a challenge

I’ve just spoken to Dyson and WOW! They are a tough act to follow.
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 March 2018

Caffè Nero starts instant rewards Egg hunt for Easter
‘Surprise and delight’ promotion for app users
Read more ...

article thumbnail News - Retail LoyaltyFriday, 02 March 2018

Comment: Lack of omnichannel killed the toy retailer
(not Amazon)

Company failed to react and change shopping experience
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 February 2018

Shopping centre rolls out ‘mixed reality’
Technology used to attract loyalty members
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 13 February 2018

Waitrose gives details of new loyalty offering
Personalisation replaces ‘Pick Your Own’
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 07 February 2018

Grocery shoppers are polygamous
Customers are loyal to specific products at retailers, not stores themselves Read more ...

article thumbnail News - Retail LoyaltyMonday, 08 January 2018

Burger chain operator to deploy blockchain programme
Rewards can be transferred across brands Read more ...

article thumbnail News - Retail LoyaltyWednesday, 20 December 2017

Face loyalty for fast food customers
AI and facial recognition used for reward scheme
Read more ...

article thumbnail News - Retail LoyaltyMonday, 30 April 2018

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.
Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer
Asda is a price-sensitive, no bells or frills low-market retailer
Read more ...

article thumbnail News - Retail LoyaltyFriday, 27 April 2018

Coffee brand launches blockchain loyalty scheme
Customers can exchange virtual tokens for drinks and offers
Read more ...

article thumbnail News - Retail LoyaltyFriday, 13 April 2018

Comment:
Dyson? There’s a challenge

I’ve just spoken to Dyson and WOW! They are a tough act to follow.
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 March 2018

Caffè Nero starts instant rewards Egg hunt for Easter
‘Surprise and delight’ promotion for app users
Read more ...

article thumbnail News - Retail LoyaltyFriday, 02 March 2018

Comment: Lack of omnichannel killed the toy retailer
(not Amazon)

Company failed to react and change shopping experience
Read more ...

article thumbnail News - Retail LoyaltyMonday, 26 February 2018

Shopping centre rolls out ‘mixed reality’
Technology used to attract loyalty members
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 13 February 2018

Waitrose gives details of new loyalty offering
Personalisation replaces ‘Pick Your Own’
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 07 February 2018

Grocery shoppers are polygamous
Customers are loyal to specific products at retailers, not stores themselves Read more ...

article thumbnail News - Retail LoyaltyMonday, 08 January 2018

Burger chain operator to deploy blockchain programme
Rewards can be transferred across brands Read more ...

article thumbnail News - Retail LoyaltyWednesday, 20 December 2017

Face loyalty for fast food customers
AI and facial recognition used for reward scheme
Read more ...

article thumbnail News - Retail LoyaltyFriday, 01 December 2017

Comment: Find out which Black Friday customers can become loyal
Black Friday offers bring a short-term revenue boost, but retailers must engage with deal hungry customers appropriately to drive a longer term relationship, argues Jason De Winne, UK general manager of ICLP. Read more ...

article thumbnail News - Retail LoyaltyThursday, 30 November 2017

Loyalty gives way to promotions at Xmas
Discount supermarkets lure shoppers with offers
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 22 November 2017

Havas helia boss to head Tesco loyalty operation
Newly created role will lead Clubcard scheme
Read more ...

article thumbnail News - Retail LoyaltyTuesday, 21 November 2017

Shopping centre fast lane to avoid ‘slowed rage’
Quickest customers can click & collect at speed
Read more ...

article thumbnail News - Retail LoyaltyMonday, 06 November 2017

Polish POS loyalty offering to roll out in Finland
Merchant platform links to payment cards
Read more ...

article thumbnail News - Retail LoyaltyWednesday, 01 November 2017

Manufacturers sign up for system to by-pass supermarkets
System will impact how brands use customer data for rewards Read more ...

article thumbnail News - Retail LoyaltyMonday, 30 October 2017

Major German retailers launch gift cards
Global market to double in value by 2024 Read more ...

article thumbnail News - Retail LoyaltyTuesday, 10 October 2017

Unilever highlights importance of Alexa
50% of online searches to be made by voice
Read more ...

article thumbnail News - Retail LoyaltyMonday, 09 October 2017

RFID loyalty collar for dogs
Scheme recognises pets in-store and provides benefits Read more ...

article thumbnail News - Retail LoyaltyMonday, 02 October 2017

Macy’s overhauls rewards scheme
Ailing retailer attempts to stop highest spending customers de-camping Read more ...

 
     
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