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20 SEPTEMBER 2017

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Book Reviews
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Tuesday, 17 May 2016 10:17
How would your company score for effort?
Have you ever thought about how much effort a customer has to make to interact with your company? Have you ever scored it?
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Friday, 13 May 2016 10:39
Book review: How cool brands stay hot - Branding to Gen Y

A great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is that often these youthful people are turning up on the boards of big companies, because they are the ones with the ideas, the acumen and the technology know-how.
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Wednesday, 09 December 2015 00:00
Book review: A Branded Customer Experience people love
“On Purpose: Delivering a Branded Customer Experience People Love” explains why brands must go back to basics on why they exist.
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Thursday, 06 February 2014 09:55
Book Review - Digital State
By 2020, connected devices will outnumber people sevenfold. In a sheer, aggregate sense, the machines HAVE taken over. 
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Monday, 06 January 2014 15:40
The Year Without Pants - Wordpress.com and the future of work
There were a number of reasons why I picked up the latest book by Scott Berkun: I wanted to know how Wordpress made a profit, I thought there was an outside chance it would explain how to do some of the seemingly impossible design tasks on a Wordpress website, and I wanted to know why there was a picture of pants on the front cover.
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