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21 JANUARY 2018

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article thumbnail Monday, 03 April 2017

Marriott turns to Snapchat to drive loyalty
Millennials targeted as chain responds to Airbnb threat Read more ...

 
     
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Latest feature
     
 
What are we going to do about Amazon?

Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.

Read more ...
 
     
 
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article thumbnail News - Social MediaFriday, 11 November 2016

Facebook finds love
Loyalty still matters – even to Millennials
Read more ...

article thumbnail News - Social MediaWednesday, 07 September 2016

New public report uncovers UK social media use
A massive 84% of all UK adults use social media, and two-thirds use social media every day - and despite reports to the contrary, Facebook remains the most used chat forum. Read more ...

article thumbnail News - Social MediaThursday, 16 June 2016

Amazon rated best brand on social media
Online retailers dominate rankings for best customer interaction Read more ...

article thumbnail News - Social MediaMonday, 18 January 2016

Gourmet Burger pulls ads after veggie backlash
Vegan Society hails social media campaign as a triumph Read more ...

article thumbnail News - Social MediaWednesday, 26 August 2015

Bank of England analysts say Twitter has potential
Social media could warn of a bank run
Interesting take on power of mobile

Read more ...

article thumbnail News - Social MediaTuesday, 31 March 2015

Social media: Can business learn from politics?
Loyalty Awards 2015 judge Mark Palmer hot-footed it back from Nigeria for the judging of this year’s event. Before he left for Nigeria he found time to tell a fascinated audience at The Loyalty Awards – Lessons from the Winners conference about the social media campaign he ran during the country's election.

Copy and paste the link to see a video from the campaign: http://hatsforward.ng/#recent29 Read more ...

article thumbnail News - Social MediaWednesday, 11 February 2015

Comment: Smitten with Social Affinity
Technology can help you this Valentine’s Day. It's all about gaining a deeper insight into people via social affinity and high quality data, by Ruth Peters, VP of marketing at Intent HQ. Read more ...

News - Social MediaTuesday, 13 January 2015

Amex and Samsung rated top social media brands
78% ‘completely ignore’ customers Read more ...

article thumbnail News - Social MediaWednesday, 10 December 2014

OK so your brand is selling OK - but is it loved?
Have a guess at what is the world's most 'loved' brand (or the Global 500 and Forbes 500 top brand to be exact). Read more ...

article thumbnail News - Social MediaFriday, 05 September 2014

Twitter offers rewards to web bug finders
Rewards start at US$140 for reports of website vulnerabilities Read more ...

article thumbnail News - Social MediaFriday, 11 November 2016

Facebook finds love
Loyalty still matters – even to Millennials
Read more ...

article thumbnail News - Social MediaWednesday, 07 September 2016

New public report uncovers UK social media use
A massive 84% of all UK adults use social media, and two-thirds use social media every day - and despite reports to the contrary, Facebook remains the most used chat forum. Read more ...

article thumbnail News - Social MediaThursday, 16 June 2016

Amazon rated best brand on social media
Online retailers dominate rankings for best customer interaction Read more ...

article thumbnail News - Social MediaMonday, 18 January 2016

Gourmet Burger pulls ads after veggie backlash
Vegan Society hails social media campaign as a triumph Read more ...

article thumbnail News - Social MediaWednesday, 26 August 2015

Bank of England analysts say Twitter has potential
Social media could warn of a bank run
Interesting take on power of mobile

Read more ...

article thumbnail News - Social MediaTuesday, 31 March 2015

Social media: Can business learn from politics?
Loyalty Awards 2015 judge Mark Palmer hot-footed it back from Nigeria for the judging of this year’s event. Before he left for Nigeria he found time to tell a fascinated audience at The Loyalty Awards – Lessons from the Winners conference about the social media campaign he ran during the country's election.

Copy and paste the link to see a video from the campaign: http://hatsforward.ng/#recent29 Read more ...

article thumbnail News - Social MediaWednesday, 11 February 2015

Comment: Smitten with Social Affinity
Technology can help you this Valentine’s Day. It's all about gaining a deeper insight into people via social affinity and high quality data, by Ruth Peters, VP of marketing at Intent HQ. Read more ...

News - Social MediaTuesday, 13 January 2015

Amex and Samsung rated top social media brands
78% ‘completely ignore’ customers Read more ...

article thumbnail News - Social MediaWednesday, 10 December 2014

OK so your brand is selling OK - but is it loved?
Have a guess at what is the world's most 'loved' brand (or the Global 500 and Forbes 500 top brand to be exact). Read more ...

article thumbnail News - Social MediaFriday, 05 September 2014

Twitter offers rewards to web bug finders
Rewards start at US$140 for reports of website vulnerabilities Read more ...

article thumbnail News - Social MediaWednesday, 20 August 2014

Two-thirds use Twitter to complain
Negative customer experiences spread twice as fast as positive ones Read more ...

News - Social MediaMonday, 18 August 2014

Telco 3 markets selfie ban at beach
Marketing director Malleschitz says sorry Read more ...

article thumbnail News - Social MediaWednesday, 16 July 2014

EC investigates WhatsApp takeover
Move highlights the issues of data and competition in social media Read more ...

article thumbnail News - Social MediaTuesday, 01 July 2014

Facebook shocks with secret psychology experiment
News feeds manipulated for study Read more ...

article thumbnail News - Social MediaMonday, 30 June 2014

World Cup tweet goes wrong for KLM
Own goal by airline is it is forced to rapidly delete Mexico post Read more ...

article thumbnail News - Social MediaTuesday, 06 May 2014

CaixaBank launches Facebook app
Customers can perform personalise cards and perform transactions via social network Read more ...

article thumbnail News - Social MediaTuesday, 22 April 2014

Lancôme starts social rewards scheme
More points for interaction than purchases Read more ...

article thumbnail News - Social MediaMonday, 18 November 2013

The dangers of ‘playing away’ on social media
JPMorgan Twitter disaster illustrates dangers for financial service companies
Read more ...

article thumbnail News - Social MediaFriday, 13 September 2013

Social media offers biggest marketing opportunity, say firms
Digital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. Read more ...

article thumbnail News - Social MediaWednesday, 04 September 2013

Promoted tweet used to complain about British Airways
Anyone who thinks advertising and marketing on social media in general, and twitter in particular is there for the exclusive promotional use of companies and organisations should read the following story about an unhappy British Airways customer. Read more ...

 
     
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