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23 MARCH 2019

 

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article thumbnail Friday, 22 March 2019

Experiential loyalty superceding wine clubs
California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition.
Read more ...

 
     

Must read
     
 

Finalists for The Loyalty Magazine Awards 2019 announced


Big trend towards the creation of 'Super Loyalty'
Finalists in this year's Loyalty Magazine Awards are using technology and empathy to stand out from their competitors and interact with customers. Artificial intelligence to streamline interactions is prevalent and there is a strong trend towards 'Super Loyalty' to foster allegiance to a number of brands.


Read more ...
 
     
 
Don't miss
     
 
The Loyalty DebateIndustry experts Chuck Ehredt, CEO, Currency Alliance, Dan Truscott, Head of Business Development, Loyalty at Visa, and Iain Pringle of consultancy New World Loyalty discuss the big questions.

 
     
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article thumbnail Features - BrandsFriday, 22 February 2019

Digital and rewards driving growth in KFC China
Self-disruption to achieve youth acceptance

Article by Paula Thomas

KFC in China is the largest restaurant chain in the largest country in the world.
The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took transformation and self-disruption to achieve this success. Read more ...

article thumbnail Features - Data SecurityTuesday, 19 February 2019

GDPR and Loyalty - a marriage made in heaven?
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity
Read more ...

article thumbnail Features - Reward SchemesMonday, 18 February 2019

How Amazon Moments changes the game for loyalty programmes
Review article  by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Read more ...

article thumbnail Features - book reviewsThursday, 14 February 2019

Book Review
Make Some Noise
This is a book that won’t get talked about because no-one will want their competitors to read it.The reason? It is darned good. Read more ...

article thumbnail Features - TravelMonday, 11 February 2019

How are hotels beating up OTAs?

The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 11 February 2019

Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app? Read more ...

article thumbnail Features - Contact CentresTuesday, 05 February 2019

Opinion: Experience more important than speed
A point of view from Dino Forte, CEO, VentricaCustomer experience (CX) has become a priority for the vast majority of organisations – or has it? With the large volumes of contact centre advisors still incentivised based on speed – typically the Average Handle Time (AHT) – CX goals are quite often unachievable. Read more ...

article thumbnail Features - BlockchainWednesday, 30 January 2019

Loyalty and rewards as a blockchain testing ground
Loyalty Magazine explores recent initiatives using blockchain today, and points out a strong trend to use loyalty programmes and rewards as a testing ground for other enterprise wide initiatives. And then there are cryptocurrencies. The caution to go forth with care may come to mind, if you read the article on the growing numbers entering the crypto-graveyard. Featured:

Read more ...

article thumbnail Features - MobileFriday, 25 January 2019

Tough time for wallets
Retirement for Microsoft
Mobile Wallet projections
India KYC problem
Alipay QR code chosen Read more ...

Features - Customer InsightFriday, 18 January 2019

Be nice to me or I’ll go - Especially if you don’t know my name
Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections. Read more ...

Features - Contact Centres
Opinion: Experience more important than speed
Administrator - Tuesday, 05 February 2019

Features - Mobile
Tough time for wallets
Administrator - Friday, 25 January 2019

Features - Brands
Finalists for The Loyalty Magazine Awards 2019 announced
Administrator - Thursday, 07 March 2019

Features - Blockchain
Loyalty and rewards as a blockchain testing ground
Administrator - Wednesday, 30 January 2019

Features - Travel
How are hotels beating up OTAs?
Administrator - Monday, 11 February 2019

Features - Reward Schemes
How Amazon Moments changes the game for loyalty programmes
Administrator - Monday, 18 February 2019

Features - book reviews
Book Review - Make Some Noise
Administrator - Thursday, 14 February 2019

Features - Brands
Digital and rewards driving growth in KFC China
Administrator - Friday, 22 February 2019

Features - Data Security
GDPR and Loyalty - a marriage made in heaven?
Administrator - Tuesday, 19 February 2019

article thumbnail Features - BrandsFriday, 22 February 2019

Digital and rewards driving growth in KFC China
Self-disruption to achieve youth acceptance

Article by Paula Thomas

KFC in China is the largest restaurant chain in the largest country in the world.
The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took transformation and self-disruption to achieve this success. Read more ...

article thumbnail Features - Data SecurityTuesday, 19 February 2019

GDPR and Loyalty - a marriage made in heaven?
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity
Read more ...

article thumbnail Features - Reward SchemesMonday, 18 February 2019

How Amazon Moments changes the game for loyalty programmes
Review article  by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Read more ...

article thumbnail Features - book reviewsThursday, 14 February 2019

Book Review
Make Some Noise
This is a book that won’t get talked about because no-one will want their competitors to read it.The reason? It is darned good. Read more ...

article thumbnail Features - TravelMonday, 11 February 2019

How are hotels beating up OTAs?

The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 11 February 2019

Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app? Read more ...

article thumbnail Features - Contact CentresTuesday, 05 February 2019

Opinion: Experience more important than speed
A point of view from Dino Forte, CEO, VentricaCustomer experience (CX) has become a priority for the vast majority of organisations – or has it? With the large volumes of contact centre advisors still incentivised based on speed – typically the Average Handle Time (AHT) – CX goals are quite often unachievable. Read more ...

article thumbnail Features - BlockchainWednesday, 30 January 2019

Loyalty and rewards as a blockchain testing ground
Loyalty Magazine explores recent initiatives using blockchain today, and points out a strong trend to use loyalty programmes and rewards as a testing ground for other enterprise wide initiatives. And then there are cryptocurrencies. The caution to go forth with care may come to mind, if you read the article on the growing numbers entering the crypto-graveyard. Featured:

Read more ...

article thumbnail Features - MobileFriday, 25 January 2019

Tough time for wallets
Retirement for Microsoft
Mobile Wallet projections
India KYC problem
Alipay QR code chosen Read more ...

Features - Customer InsightFriday, 18 January 2019

Be nice to me or I’ll go - Especially if you don’t know my name
Rudeness tops charts
Retail is most definitely going through a period of uncertainty yet it is the really fixable problems like staff rudeness and lack of personalisation and loyalty that are as responsible for defections. Read more ...

article thumbnail Features - Contact CentresTuesday, 08 January 2019

Positive predictions - hooray!
Technology industry will be OK
No GDPR 4% fines expected in 2019
Brexit will get sorted
Reality check: hacking will continue What a great way to start the new year. Semafone, a provider of data security and compliance solutions for contact centres, takes an optimistic view of the outlook for the technology industry in 2019 and we like his predictions so much we have published them in full. Read more ...

article thumbnail Features - Customer InsightThursday, 20 December 2018

Feeling strong? Here are the predictions for 2019
Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of people prepared to take a gamble. Here is a selection of those that caught our eye: Read more ...

article thumbnail Features - BrandsWednesday, 19 December 2018

What you might have missed - 2 - FREE ACCESS
Winning coalitions will become marketplaces

Charles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global marketplace for loyalty collaboration. He talked to Annich McIntosh about the progress they have made, his vision for loyalty and why the industry has started accelerating its evolution. Read more ...

article thumbnail Features - TravelTuesday, 18 December 2018

What you might have missed - 1 - FREE ACCESS
Charting the progress of travel loyalty to an unknown destination -
In a series of exerpts over the forthcoming holiday, we share some of the articles published in our printed magazine that got people talking.

Where is Loyalty going? And how long is it going to take to get there? These are questions that absorb the minds of all those working in loyalty. Read more ...

article thumbnail Features - MobileMonday, 03 December 2018

SPECIAL REPORT: Chinese payment giants “light years ahead”
Customer loyalty chief tenet of model
Alipay acceptance at 7-Eleven
US$15.5 trillion in mobile payments in 2017

China has embraced mobile payments with such enthusiasm, the rest of the world appear to be technology deniers. Alipay and WeChat, the main protagonists, score in terms of technology, user friendliness, number of users and ubiquity. Their data analytics are central to everything they do.
Read more ...

article thumbnail Features - Reward SchemesFriday, 23 November 2018

Ride sharing companies fight with perks
Growing competition leads to raft of new offerings
Uber rewards power users
Profile of Uber, Lyft, South African minicab programme, Careem battle with Pepsi

Why is it that after decades when cab drivers have treated their passengers with disdain verging on rudeness, do all the cab companies now feel they need a loyalty programme?
Read more ...

article thumbnail Features - BrandsWednesday, 21 November 2018

So you want to know what is wrong with retail….
Scott Weavers-Wright voices his frustrations
You would think that after completing one’s second company divestment – the first one for £70m, the second undisclosed - that this particular entrepreneur would be relaxed and fairly chilled about the world. But this would be far from the truth. In fact any mention of retailers leads to a stream of consciousness about short-sightedness, lack of spirit and a lock-down mentality. Read more ...

article thumbnail Features - Retail LoyaltyTuesday, 13 November 2018

Loyalty versus subscription: Is this a boxing match?
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine.

Read more ...
article thumbnail Features - BlockchainTuesday, 30 October 2018

Loyalty cryptocurrency wants to disrupt the existing order
Expansion into major world markets with blockchain
Too many loyalty programmes chasing the same customers is an argument put forward for the huge interest in marketplaces. Add blockchain into the equation to deal with the infrastructure functionality and security, plus a cryptocurrency to add consumer excitement and a hint of gamification and some are arguing that this has the potential to disrupt the loyalty business.
Read more ...

article thumbnail Features - Retail LoyaltyMonday, 29 October 2018

Department store bankruptcy –
What it feels like from the consumer perspective

It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. Read more ...
 
     
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