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GDPR and Loyalty - a marriage made in heaven?

Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

Since the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories of breaches and data hacks which the ICO (Information Commissionaires Office) has attempted to tackle with threats and warnings, and latterly, by imposing financial penalties. Yet there is no abatement in the amount of data being missused, lost or hacked.

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Wednesday, 20 February 2019

Payment brands rush to be heard
Mastercard goes sonic
Anna miaows

If you are one of those who feel it is a massive intrusion into your personal privacy and space when someone’s mobile phone makes a noise, then you may have to rethink your shopping plans.

A number of payments companies have been responding to the rise in popularity of voice to come up with sounds as part of their brand image and the biggest of these is Mastercard.