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20 FEBRUARY 2019

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1. Closed loop multi-currency giftcard on a blockchain (News/Company news) Closed loop multi-currency giftcard on a blockchain Solving the issue of multi-currencies for loyalty and gift cards Tranxactor, working with technology company Kornchain, have released a ground-breaking ... Wednesday, 20 February 2019 2. Payment brands rush to be heard (News/Financial Services) Payment brands rush to be heard Mastercard goes sonic Anna miaows If you are one of those who feel it is a massive intrusion into your personal privacy and space when someone’s mobile phone makes a noise, ... Wednesday, 20 February 2019 3. GDPR and Loyalty - a marriage made in heaven? (Features/Data Security) GDPR and Loyalty - a marriage made in heaven? Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity Since the May 25, 2018 when the GDPR regulations came into force, we ... Tuesday, 19 February 2019 4. How Amazon Moments changes the game for loyalty programmes (Features/Reward Schemes) How Amazon Moments changes the game for loyalty programmes Review article by Attila Kecsmar You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves ... Monday, 18 February 2019 5. Avios partners to bring points to banking app (News/Reward Schemes) Avios partners to bring points to banking app More transparency for points balance Challenger bank Monese, has joined up with Avios, to enable users of the loyalty currency to track and maximise their ... Monday, 18 February 2019 6. Customers expecting more than they are receiving (News/Customer Insight) Customers expecting more than they are receiving Why can't companies be more Google? Customer service expectations are being raised with the development of artificial intelligence applications. So much ... Thursday, 14 February 2019 7. Book Review - Make Some Noise (Features/book reviews) Book Review Make Some Noise This is a book that won’t get talked about because no-one will want their competitors to read it.The reason? It is darned good. Harley Davidson riding author Ken Schmidt ... Thursday, 14 February 2019 8. How about this for a piece of reverse engineering loyalty? (News/Retail Loyalty) How about this for a piece of reverse engineering loyalty? Those who remember (with fondness) spending hours on the floor constructing models using plastic bricks will be excited that Lego is launching ... Wednesday, 13 February 2019 9. What brands do students admire most? (News/Customer Insight) What brands do students admire most? CSR raised in importance It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including ... Tuesday, 12 February 2019 10. How are hotels beating up OTAs? (Features/Travel) How are hotels beating up OTAs? The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and ... Monday, 11 February 2019 11. Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back? (Features/Retail Loyalty) Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back? Interview with Mike Jordan, CEO of Bink Loyalty Magazine: Congratulations on securing your £10m funding led by ... Monday, 11 February 2019 12. Target expanding loyalty to fill credit card gap (News/Retail Loyalty) Target expanding loyalty to fill credit card gap Programme to provide analytics on non-Redcard customers Mobile acceptance coming soon US retailer Target plans to expand its Target Circle loyalty programme ... Friday, 08 February 2019 13. Barclays leads £10m funding round for Bink (News/Company news) Barclays leads £10m funding round for Bink Proposition to provide a marketplace for loyalty programmes back on the agenda Lee Clarke and Greg Gormley no longer part of the management team *Interview ... Thursday, 07 February 2019 14. Don't miss the deadline: just 10 days left to get your entries in! (News/Loyalty Magazine Awards) Don't miss the deadline: just 10 days left to get your entries in! There are just 10 days left to submit your entry for The Loyalty Magazine Awards 2019. Still time to explain in 1,000 words what your ... Wednesday, 06 February 2019 15. Discuss: Is it OK to award loyalty points to someone eating a competitive brand pizza? (News/Hospitality) Discuss: Is it OK to award loyalty points to someone eating a competitive brand pizza? Secondary question: Are they correct in their assumption this will create even greater customer loyalty to them? Domino's ... Wednesday, 06 February 2019 16. Direct booking better than OTA for loyalty (News/Hospitality) Direct booking better than OTA for loyalty Revisited study confirms earlier findings Direct booking with hotel brands creates more customer loyalty than OTA booking. This was confirmed when Kalibri ... Tuesday, 05 February 2019 17. Opinion: Experience more important than speed (Features/Contact Centres) Opinion: Experience more important than speed A point of view from Dino Forte, CEO, Ventrica Customer experience (CX) has become a priority for the vast majority of organisations – or has it? With the ... Tuesday, 05 February 2019 18. Airline offers rewards to businesses as well as flying employees (News/Travel) Airline offers rewards to businesses as well as flying employees Small- and medium-sized businesses are being tempted with an airline loyalty programme that rewards both businesses as well as its travelling ... Monday, 04 February 2019 19. UK utility companies criticised for lack of communication (News/Customer Insight) UK utility companies criticised for lack of communication Consumers want new breed for better experience While utility companies have greater access to consumers than ever before, the majority of UK customers ... Thursday, 31 January 2019 20. Marketers underestimating how loyal consumers are (News/Customer Insight) Marketers underestimating how loyal consumers are Retail and fashion the biggest offenders Marketers are not even close to understanding what makes consumers loyal to fashion and retail brands. New ... Thursday, 31 January 2019
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GDPR and Loyalty - a marriage made in heaven?

Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

Since the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories of breaches and data hacks which the ICO (Information Commissionaires Office) has attempted to tackle with threats and warnings, and latterly, by imposing financial penalties. Yet there is no abatement in the amount of data being missused, lost or hacked.

Read more ...

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Wednesday, 20 February 2019

Payment brands rush to be heard
Mastercard goes sonic
Anna miaows

If you are one of those who feel it is a massive intrusion into your personal privacy and space when someone’s mobile phone makes a noise, then you may have to rethink your shopping plans.

A number of payments companies have been responding to the rise in popularity of voice to come up with sounds as part of their brand image and the biggest of these is Mastercard. Read more ...