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Inflation helps put loyalty programs front of mind

Trend Analysis

UK study finds 92% of consumers actively seeking out loyalty rewards

A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to make their money stretch during the economic downturn

Half of those surveyed said they’re searching for . . .

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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)

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