CrowdTwist wins mega-loyalty project
Enterprise Cloud Software company Infor is to launch a loyalty programme using the CrowdTwist solution.
Infor is a global leader in business cloud software specialized
Unusually for Infor this is a rebadged solution
using a third-party technology provided by CrowdTwist rather than
something it has either developed or acquired itself. Infor Loyalty will
become part of the Infor Retail Converged Commerce suite of solutions.
CrowdTwist is a Forrester-rated New York based company that offers loyalty and engagement solutions for retailers. It has raised at least $16 million, not including a 2016 Series B funding round led by BDMI.
loyalty and engagement solution works to drive incremental spend across
multiple channels. It is already used by companies including Pepsi, 24
Hour Fitness, and Marvel. It adds Infor to a list of key technology
partnerships that already lists Salesforce and Oracle. Its solution
tracks and rewards behaviour across more than 100 different types of
Corey Tollefson, senior vice president and general manager, Infor Retail commented: “Infor has heavily invested in retail technology and converged commerce over the past 24 months, partnering with best-in-class retailers and solution providers, and accelerating R&D, because we believe that converged commerce is at the center of a retailer’s business.
“It’s become increasingly crucial for retailers to build meaningful connections with consumers through personalized communications, relevant promotions, and authentic experiences,” said Scott Matthews, chief executive officer, CrowdTwist.
“Our exciting new partnership with Infor will provide their retail customers with the ability to drive consumer loyalty through omnichannel data capture and engagement. By leveraging the CrowdTwist solution integration, Infor customers will be able to benefit from increased in-store traffic, higher purchase frequency, and greater customer lifetime value.”
While there is speculation that Infor may
Infor customers include:
• 19 of the top 20 aerospace companies
• 9 of the top 10 high tech companies
• 18 of the 25 largest US healthcare delivery networks
• 18 of the 20 largest US cities
• 19 of the top 20 automotive suppliers
• 17 of the top 20 industrial distributors
• 15 of the top 20 global retailers
• 4 of the top 5 brewers
• 17 of the top 20 global banks
• 9 of the 10 largest global hotel brands
• 8 of the top 10 global luxury brands