iPhone beats Android for user loyalty
Survey ranks most loyal phone customers
iPhone owners are still far more loyalty loyal than users of other mobile devices including Google’s high profile Anroid, according to a new report from mobile analytics company Zokem.
Based on results from Zokem’s US Mobile Life panel in 2010, the iPhone recorded a loyalty score of 73, far surpassing the score of 40 given to its closest competitor Android.
Gauging the loyalty that smartphone owners have for their current devices, the score looks at whether people will stay with the same brand for their next purchase as well as other factors. Even among non-iPhone users collectively, the number one preference for their next phone is an iPhone.
Zokem says that, although sales of Android phones were strong in 2010, the few iPhone models available sell more than any one specific Android device.
“As a platform, however, Android is a fair competitor – and in certain numbers, bigger than iPhone – but the industry attention is still geared towards the iPhone as the leading smartphone platform, particularly in the US,” the report said.
Lower on the loyalty charts were Research In Motion’s BlackBerry with a score of 30, and Windows Mobile and the Palm Pre OS, with scores of 10.
Looking specifically at which phones people are most likely to repurchase, Android actually beat the iPhone by a narrow margin. Among those polled, 89% of current Android users are likely to stick with the same brand, while 85% of iPhone users plan to stay with Apple.
The eight mobile devices surveyed by Zokem were ranked as follows:
1. iPhone: +73
2. Google Android: +40
3. Samsung Bada +33
4. RIM Blackberry: +30
5. Symbian S60: +24
6. Windows Mobile: +10
7. Palm Pre: +10
8. Nokia Maemo: – 36
To compile its study, Zokem questioned more than 1,500 members of its Mobile Life panel each quarter of 2010.