Boots UK and IRI announce customer insight platform partnership
McColl’s selects IRI as partner to get better connected to customers
McColl’s Loyalty Plus Gateway
The McColl’s Loyalty Plus Gateway is a solution which enables McColl’s suppliers to view McColl’s data exactly as the retailer sees it.
The data is aligned to McColl’s data hierarchy and matches McColl’s definitions for; categories, products, time, geography, KPI’s, measures & attributes meaning that a consistent approach between retailer and supplier is realised.
This enables a strong two-way relationship between supplier and retailer so that time spent together can be productive, collaborative and enable both parties to find new growth opportunities.
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