Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / News / Financial Services / Islamic loyalty scheme in Dubai

Islamic loyalty scheme in Dubai

Islamic loyalty scheme in Dubai
Dubai Islamic Bank (DIB) is launching the Wala’a Dirhams loyalty programme for its Al Islami credit cards. The programme allows card members to earn unlimited ‘Wala’a Dirham’ points on their card transactions. Each Wala’a Dirham is equal to AED 1 in value and members can redeem them against utility payments, payments to telco Etisalat and TV station E-vision, in addition to recharge for cards on the road tolling system RTA Salik.

Card members can also redeem their Wala’a Dirhams against gift vouchers for Carrefour, Union Co-operative Society, Sharjah Cooperative Society, Abu Dhabi Cooperative Society, Home Centre, Sharaf DG, Paris Gallery as well as travel vouchers.

Platinum and Platinum Plus Card members will earn 3%, Gold and Gold Premium Card members 2% and Classic Card members will earn 1% of their spends as Wala’a Dirhams.

Dr. Adnan Chilwan, chief of retail and business banking, DIB, said: “This programme offers customers huge savings and rewards for using their Al Islami credit cards. As there is no limit to the Wala’a Dirhams that can be earned, cardmembers will find this program extremely rewarding. We have also taken this opportunity to re-launch our Al Islami Credit Card, with an objective of loading it with more value and benefits to customers.”

All existing Al Islami Credit Card members are automatically enrolled into the new programme.

As a launch offer until February 28, DIB says that any customer who gets an Al Islami credit card will receive a free mobile phone.

DIB, established in 1975, claims to be the first Islamic bank to have incorporated the principles of Islam in all its practices.

Related posts:

  1. Rethinking card rewards in a challenged economyRethinking card rewards in a challenged economyAlthough rewards programmes have been effective tools for credit card issuers for almost 25 years, drastic changes to the US economy have made many current programmes less relevant to consumers. That is the view of market analyst TowerGroup which...
  2. Pandemic speeds move to payments and loyalty appsThe reluctance of people to touch money is fast-forwarding the trend towards payments and loyalty residing together on a mobile app. An example of how this can be developed going forward is Farmer Boys, a US fast casual restaurant concept. It has made its Very...
  3. Mastercard increases card fees five-fold post BrexitHuge implications for x-border online payments including for travel of Mastercard's interchange increase post Brett...
  4. UK bank customers unhappily loyalMost banks never consider asking their customers how they feel, think and behave. After all, only 1% of customers are considering leaving their bank. But 62% of us are unhappily loyal, which in practice means we are highly unlikely to recommend our bank to friends...