JCPenney launches rewards program
Retailer J. C. Penney has responded to the flurry of retailer activity in the US quality retailing space and has launched the JCP Rewards.
The program allows customers to earn reward points and receive special members-only benefits by shopping with JCPenney—in-store, online at jcp.com or via catalog.
The scheme focuses on encouraging customers to shop regularly, and rewards are given monthly. They expire at the end of each calendar month.
JCP Rewards members automatically receive points from purchases on any one of three personal credit or debit cards they register online for the program, all of which can accumulate to receive monthly rewards. Members earn one point for every dollar they spend on JCPenney regular-priced and sale-priced merchandise, and points will double for customers that shopped at JCPenney the previous month.
“We know that a significant number of consumers are shopping in our merchandise categories each month,” says Mike Boylson, Chief Marketing Officer of JCPenney. “We also know that our customers spend an average of $30 to $40 each time they shop with us. With JCP Rewards, we are able to reward customers for regularly shopping at JCPenney, while building long term customer loyalty.”
Customers sign up by visiting www.jcprewards.com, where they are able to register up to three personal credit or debit cards of their choice for the program.
Additional points will be given to those who register their JCPenney credit card. In addition to reward points, customers who sign-up for the program will also receive members-only emails with savings and special bonus offers JCP Rewards members can earn up to $120 in reward certificates annually.
The $10 certificates will be valid through the end of the calendar month in which they are issued, and members will be able use their certificates in conjunction with other promotions. Purchases in which the $10 certificate is used will be counted towards earning reward po Each month, JCP Rewards members will receive an email statement with their current point balance. “JCP Rewards” members can also log onto their account on www.jcprewards.com to view their reward point balance and print their certificates. Select limitations will apply.