JCPenney provides mobile access to check loyalty data
JCPenney is making it easier for members of its loyalty scheme to check their accounts via mobile devices.
The US department store chain is also creating a channel for delivery of targeted offers and special deals. JCPenney is the latest retail partner for SWAGG, a mobile application from Outlier, a wholly owned subsidiary of Qualcomm.
“Customers are increasingly turning to mobile experiences to assist with their shopping,” said Tom Nealon, group executive vice president of JCPenney. “Using the SWAGG application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go.”
The SWAGG application gives consumers access to account information, special offers and loyalty programs, and also provides shoppers with the ability to purchase, personalize and exchange gift cards directly from their mobile devices. SWAGG can be found in the App Store, Android Market and at www.SWAGG.com.