Ka
trina Michel joins board of AIM Solutions
Marketing strategist Katrina Michel has joined the board of AIM Solutions as non-executive director.
She was previously chairman of Cheetham Bell J Walter Thompson in Manchester, one of the largest marketing agencies outside London and part of JWT Worldwide. Three years ago she co-founded Planning Express, which she left in September for new projects.
AIM (Applied, Intelligent, Marketing) Solutions specializes in customer acquisition and retention, servicing brands including Filofax, Telefonica 02, Avon, Coors, Triumph, Bradford & Bingley, Acxiom, Legal & General and Anchor Butter. The company provides incentive/reward packages, which include travel and leisure incentives.
Katrina has already been involved in AIM Solutions board’s re-appraisal of the reward and loyalty market and the way it communicates with its end-user target market. Speaking of her remit at AIM Solutions, she commented: “I’m really excited to be following this research through by working with the board to reposition AIM Solutions in the loyalty and sales promotion market. This insight will allow us to lead the way in delivering instant rewards that have real value and relevance to the consumer, which is what our research tells us end-users are seeking.”
AIM Solutions has recently moved to new premises in Chester and is shortly to open an office in Dublin and a new website.