Kazakh bank starts major reward scheme
Kazkommertsbank (KKB) has started a new rewards programme to retain existing customers and attract new ones.
The bank has selected XLS 7.0 technology from Welcome Real-time to back the programme.
KKB aims to benefit from having a single view of its customers and a better understanding of their preferences, helping it to cross-sell additional services which suit their needs and to deliver more personalized, relevant incentives.
The bank-wide loyalty programme, which will go live in September, will encourage KKB customers to use the bank’s “Homebank” internet banking service. Customers will be rewarded for transactions conducted through Homebank including checking their balance, making payments, opening new accounts and signing up for other KKB products such as insurance, or investment services.
Customers will be able to check their reward point balances from multiple channels including the Homebank website, ATMs and bank branch kiosks and will be able to redeem their points at participating partner retailers at the point-of-sale.
Kazkommertsbank is one of the largest banks in Kazakhstan and Central Asia with total assets of KZT2,787.1bn (US$ 18.5bn) at 30 September 2009.
In addition to its core banking business (retail and corporate) it has subsidiaries active in pension fund management, asset management, insurance and brokerage. KKB also has foreign subsidiaries in the Russian Federation, Kyrgyzstan and Tajikistan.