As the loyalty business comes to terms with a new consumer profile post pandemic, new research from the US has found that 65 percent of consumers profess they love fewer than three brands, and an additional 9 percent claim not to “love” even a single brand . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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