Knowing customers and their needs
Today’s converged telecoms market is an increasingly challenging environment for operators featuring greater diversity than ever before, in services and customer behaviour.
Moreover, with an ever-growing number of players in the market it is never been easier for end users to switch from one operator to another.
Tackling these issues is the subject of the 4th Annual Strategic CRM in Telecoms conference, which will take place in Barcelona on October 8-9. This event, organised by Jacob Fleming, will focus on the latest CRM strategies, the sharing of insights and experiences, and will also feature interactive sessions and examine the best CRM practices.
There will be a pre-conference workshop on October 7, ”Linking Positive Customer Experience with Customer Performance”, which will enable delegates to get in touch with a dimension which is significantly impacting customer behaviour and lifecycle that has been carelessly considered up to now – the customer experience of your brand, services and universe. Participants will discover the basic drivers of customer experience illustrated by successful experiences and examine the way they impact customer performances.
Senior executives from the most significant market players – among others – T-Mobile International, Telenor Pakistan, Vodafone, BT, MTS, mobilkom austria, O2, KPN, PTC Era, Sunrise Communications and others will share their insights and experiences on how to drive your company effectively to increase customer retention and reduce churn.
The event is aimed at Vice presidents, Heads, Directors and Senior Managers – within Marketing, Loyalty and Retention, Strategy, CRM, Strategy and Planning, Customer Care, Customer Service and Sales.
For more information telephone +421 257 272 131 or email: email@example.com