Little Dish partners with mobile couponing platform
Children’s food brand to offer exclusive discounts
Children’s food brand Little Dish has partnered with Shopitize to use its mobile couponing platform.
The UK company will use Shopitize’s brand-to-consumer cashback mobile couponing service to offer customers exclusive discounts on Little Dish products such as its Beef Lasagne (200g), Pasta with Cheese, Peas & Broccoli Trees (200g) or Chicken & Butternut Squash Pie (200g).
Little Dish, which was launched in 2006, provides a range of fresh meal solutions for toddlers and young children, which it says are made from 100% natural ingredients. The company claims its products are used by 100,000 children in the UK each week.
Shopitize also has deals for its couponing platform with food brands including Kellogg’s, United Biscuits and Aunt Bessie’s.
Oli Mason, communications manager at Little Dish, said: “Mobile couponing enables brands to connect directly with customers in a completely new way. Shopitize is a powerful multi-brand, multi-channel marketing tool which will enable Little Dish to reach a new generation of families.
“This, in turn, will enable us to grow further as a brand and ensure that we stay the UK’s leading choice when it comes to feeding children.”
Alexey Andriyanenko, co-founder and MD of Shopitize, added: “Mobile couponing is the future of shopping. The Smartphone is a must-have gadget for the majority of the UK public … it doesn’t take a rocket scientist to work out that this is where brands need to target to reach new and existing customers.”